Back

Concept testing for Golden Rail

Date of publication: July 1, 1979

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Previous research into consumer responses to 1978 Golden Rail brochure has found negative reactions to the use of McGill type postcards. British Rail and the Agency wish to re-examine consumer responses to a postcard brochure format as a means of communicating Golden Rail as 'A holiday all the way' and in relation to the positioning statement 'Golden Rail holidays are an inclusive UK holiday package from British Rail, with everything taken care of at an inexpensive all-in price'.

CRAM/Peter Cooper Archive

Author

This is a long description of some author details.

This could also be of interest:

Research Reports

Qualitative research into British rail Transpennine advertising

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

April 1, 1979

×

Citation

, C. (1979a, April 01). Qualitative research into British rail Transpennine advertising. ANA - ESOMAR. Retrieved December 12, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-british-rail-transpennine-advertising


Research Papers

A new tool for concept testing in services

Catalogue: Seminar 1987: Strategies For Service Management

Authors: Dominique Saint-Paul, Michéle Monin-Poucin

Company: KANTAR TNS Malaysia

June 15, 1987

×

Citation

Saint-Paul and Monin-Poucin (1987a, June 15). A new tool for concept testing in services. ANA - ESOMAR. Retrieved December 12, 2024, from


https://ana.esomar.org/documents/a-new-tool-for-concept-testing-in-services


Research Papers

Concept testing in the pre-launch phase

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development

Author: John S. Burton

 

March 1, 1975

×

Citation

Burton, J. S. (1975a, March 01). Concept testing in the pre-launch phase. ANA - ESOMAR. Retrieved December 12, 2024, from


https://ana.esomar.org/documents/concept-testing-in-the-pre-launch-phase


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

, C. (1979a, July 01). Concept testing for Golden Rail. ANA - ESOMAR. Retrieved December 12, 2024, from


https://ana.esomar.org/documents/concept-testing-in-the-pre-launch-phase