Resources Library by ANA

Dear {Diary_Name}:

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Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: André Torales, Felipe Ferraz, Nick Nomm

Companies: INSITUM, Facebook

September 8, 2019

European reading of TV audiences

Data on TV audiences are required by TV stations, advertisers, and the public. The advent of trans-frontier multi-country TV stations in the past few years had illustrated this on a European basis. The answer to this need was PETAR (Pan-European...

Catalogue: ESOMAR Congress 1989

Author: Thomas Neumann

Company: Procter & Gamble

September 1, 1989

Defining television quality through audience reaction measures

This paper will report on findings from an experimental study, commissioned by the Independent Television Commission (ITC), which explored a number of techniques for assessing audience satisfaction with television in terms of the perceived quality...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Authors: Barrie Gunter, John Clemens, Mallory Wober

June 15, 1992

The use of market and brand trend data deriving from the R.B.l. motorists diary panel in the United Kingdom

This paper sets out to illustrate by example the use of a Motorists Diary Panel covering both the petrol and motor oil markets. We have taken, two separate marketing activities which have had a profound effect on the market and a third example...

Catalogue: Seminar 1972: Panels

Authors: Roger Sargood, I. M. Hunt

Company: ESSO

June 15, 1972

Study of the reading habits of physicians

In the course of the readership analysis of medical journals in 1977 (LA-MED 77), a number of methodical experiments were carried out in addition to the standard interview with the aim of supporting the existing methods and acquiring additional...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties

Authors: Dieter Müller-Veeh, Gunda Opfer

June 15, 1979

Diary

To propose a text on radio research during this ESOMAR Symposium on Electronic and Broadcast Audience Research is perhaps a way to try to show off but if it is it is also more than that. Radio as a medium is gaining back the importance it lost to...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Herman Santy

May 1, 1994

A single source success

This paper addresses the historic background related to the introduction of a lifestyle questionnaire in the regular Radio Audience ratings diaries in Australia, the pilot test and the eventual introduction of a full service. We look at the...

Catalogue: Radio Research Symposium 1995

Author: Mark Neely

July 1, 1995

Short term diaries

Information about events which happen with great regularity are, individually, of such small importance that no individual could be relied on to list them accurately from memory. But each individual event, when added together, can have very important...

Catalogue: ESOMAR Congress 1968

Authors: John Bermingham, Bryan A. Bates

June 15, 1968

Raising diary response among young people

Response rates are among the hottest topics in the research industry. Panel research, in particular, is directly confronted with the effects of declining response rates. In the Netherlands, one of the hardest groups to get co-operation from is young...

Catalogue: ARF/ESOMAR Worldwide Radio 2001

Author: Marion Appel

Company: GfK

April 1, 2001