Abstract:
Response rates are among the hottest topics in the research industry. Panel research, in particular, is directly confronted with the effects of declining response rates. In the Netherlands, one of the hardest groups to get co-operation from is young people. This paper focusses on attempts to raise response rates of diary research among groups aged 18 - 29 years. It presents results of a number of tests performed in the Dutch radio diary panel. This paper analyses the relevant factors influencing response rates and the effect of motivational calls during the fieldwork period, reminder cards, and specific incentives. The possibilities of an interesting innovation, the e-Diary, are discussed.
This could also be of interest:
Research Papers
Researching fashions and trends among young people
Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?
Authors: Angela Humphries, Lili Tomlinson
 
June 15, 1992
Research Papers
Consumer behaviour of young people
Catalogue: Seminar 1980: Children And Young People
Author: Liselotte Fessel
Company: GfK
June 15, 1980
Research Papers
Consumer panel with children and young people
Catalogue: Seminar 1980: Children And Young People
Author: Joachim G. Baum
Company: GfK
June 15, 1980
