Resources Library by ANA

Pulling down the walls of the tower

This paper describes a customer satisfaction programme carried out for Telewest Communication. It focuses on the initial selling of the survey to the internal clients and the communication of the results to the different audiences within Telewest....

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place

Authors: Liz Judson, Alex Johnston

June 15, 1996

Customer satisfaction

The German Customer Barometer cannot replace a business's own analysis of customer satisfaction and retention, enabling it to realise a lasting high quality in all areas of customer relations within the company at large. However, through its...

Catalogue: ESOMAR/EFMA Seminar 1996: Consumer Trends In Banking And Insurance

Authors: Frank Dornach, Anton Meyer

May 1, 1996

Video insight

Video Insight is a technique which was developed to adapt qualitative research techniques to local cultures in the Middle East. It is believed that this technique does not only offer a higher level of depth, insight and feel for products and...

Catalogue: MENAP Forum 1996: Pressure On Profit

Authors: Mansour El-Ganady Allaf, Mansour El-Ganady

March 1, 1996

Sewage sludge to land

This paper shows how market research was used by a company to help them with their capital investment in new processing plants. An outline of the methodology of the research is provided. The high level of detail required at the sampling and...

Catalogue: Seminar 1996: European Agri-Business Under Pressure

Author: Richard Davies

February 1, 1996

Qualitative marketing research

For quite some time now, marketing researchers found themselves at a distance from the TRUE decision making level of marketing contexts. Now, as the marketing environment becomes increasingly complex, it is evident that the role of the marketing...

Catalogue: Seminar 1995: Looking Through The Kaleidoscope

Author: Marianne de Souza

Company: MSM

December 1, 1995

Spot-check

This paper describes a system that helps to assess the impact of radio advertising, and to improve the creative quality of the executions. The "Spot-Check" project is an example of cost-effective research, respecting the constraints of the small...

Catalogue: Radio Research Symposium 1995

Author: Stefan Oglesby

Company: LINK Institut für Markt- und Sozialforschung

July 1, 1995

Hopelessly devoted?

In this paper a new method of data analysis is presented for gaining insight into the degree of dedication among radio listeners to the various radio stations in the Netherlands. Radio data collected in the Continuous Radio Audience Survey 1 during...

Catalogue: Radio Research Symposium 1995

Authors: Henk Van Zurksum, Suzan Ekelenkamp

Company: GfK

July 1, 1995

More than just counting

Lakeside Shopping Centre, the largest in the south of England, is the subject of this presentation. A wealth of research has been conducted here over the 5 years it has been open. The purpose of the presentation is to demonstrate the types of...

Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing

Author: Heather Davis

June 15, 1995

Panel data friend or foe?

Royal Mail, the letter delivery business of the Post Office, subscribed to a bespoke consumer panel comprising 1000 households in April 1985. This paper briefly examines the day to day operation of the panel, including agency input and traces the...

Catalogue: Seminar 1994: The Changing Faces Of Panel Research

Author: Nick Francis

June 15, 1994