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Customer satisfaction

Date of publication: May 1, 1996

Catalogue: ESOMAR/EFMA Seminar 1996: Consumer Trends In Banking And Insurance

Authors: Frank Dornach, Anton Meyer

Abstract:

The German Customer Barometer cannot replace a business's own analysis of customer satisfaction and retention, enabling it to realise a lasting high quality in all areas of customer relations within the company at large. However, through its benchmarking function, a national barometer represents an important element in an comprehensive mix of methods used by suppliers of financial services.

Frank Dornach

Author

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Anton Meyer

Author

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Research Papers

Customer satisfaction research

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Author: Webster Kehr

 

September 8, 1991

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Citation

Kehr, W. (1991a, September 08). Customer satisfaction research. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/customer-satisfaction-research


Research Papers

Global customer satisfaction monitoring

Catalogue: ESOMAR Conference on Financial Services 2005

Author: Alison Blair

 

February 1, 2005

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Citation

Blair, A. (2005a, February 01). Global customer satisfaction monitoring. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/global-customer-satisfaction-monitoring


Research Papers

Measuring customer satisfaction

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Authors: Margaret Cheng, David Dubow

Company: FDS International Ltd

September 8, 1991

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Citation

Cheng and Dubow (1991a, September 08). Measuring customer satisfaction . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/measuring-customer-satisfaction-


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Citation

Dornach and Meyer (1996a, May 01). Customer satisfaction . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/measuring-customer-satisfaction-