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Research papers

Global developments in competitive intelligence

This paper presents an overview of the global developments in competitive intelligence and discusses the development of business intelligence/ competitive intelligence in North America contrasting the development with other regions of the world....

Catalogue: Seminar 1999: Market and Competitive Intelligence
Author: Ruth Stanat
Company: SIS International Research
March 1, 1999
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Citation

Stanat, R. (1999a, March 01). Global developments in competitive intelligence. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/global-developments-in-competitive-intelligence


Research papers

Aiming at knowledge

Strategic marketing decisions call for up-to-date and reliable information about market developments. Information is necessary in order to be able to successfully capitalize on current developments in the environment. Information or rather knowledge...

Catalogue: Seminar 1999: Market and Competitive Intelligence
Authors: Arjen Kuijten, Edward Hermans
Company: NIPO
March 1, 1999
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Citation

Kuijten and Hermans (1999a, March 01). Aiming at knowledge. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/aiming-at-knowledge


Research papers

Market and competitive intelligence

Market and competitive intelligence are derived from various management disciplines which are now converging to form a powerful new tool delivering considerable strategic competitive advantage. Market and competitive intelligence are therefore an...

Catalogue: Seminar 1999: Market and Competitive Intelligence
Author: Fredrik Nauckhoff
March 1, 1999
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Citation

Nauckhoff, F. (1999a, March 01). Market and competitive intelligence . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/market-and-competitive-intelligence-


Research papers

Understanding the impact

This paper seeks to make a contribution to the analysis phase of the intelligence cycle: the process of capturing analysing and subsequently disseminating market and competitive intelligence In this paper we provide an analytical framework for...

Catalogue: Seminar 1999: Market and Competitive Intelligence
Authors: David Smith, Jonathan Fletcher
Company: DVL Smith Ltd
March 1, 1999
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Citation

Smith and Fletcher (1999a, March 01). Understanding the impact . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/understanding-the-impact-


Research papers

Business intelligence and competitive intelligence

This paper assesses the state of business intelligence and competitive intelligence in Mexico and Latin America and assesses historical and cultural factors that must be addressed specifically in this geographical area.

Catalogue: Seminar 1999: Market and Competitive Intelligence
Author: Gustavo Mendez-Kuhn
March 1, 1999
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Citation

Mendez-Kuhn, G. (1999a, March 01). Business intelligence and competitive intelligence . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/business-intelligence-and-competitive-intelligence-


Research papers

The bridge between market research and competitive intelligence

This paper gives an overview of some approaches of competitive intelligence followed by the description of a Competitive Intelligence Tracking System (CITS) as implemented in various French industrial groups. A precise presentation of the different...

Catalogue: Seminar 1999: Market and Competitive Intelligence
Author: Francis Jakobiak
March 1, 1999
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Citation

Jakobiak, F. (1999a, March 01). The bridge between market research and competitive intelligence. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-bridge-between-market-research-and-competitive-intelligence


Research papers

Competitive intelligence in Europe

This paper considers the development of competitive intelligence as a formal discipline. The sums spent on competitor analysis in Europe are still relatively small but dependence on customer analysis is being diluted as an increasing number of...

Catalogue: Seminar 1999: Market and Competitive Intelligence
Author: Chris West
March 1, 1999
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Citation

West, C. (1999a, March 01). Competitive intelligence in Europe . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/competitive-intelligence-in-europe-


Research papers

Market entry in China

This paper attempts to illustrate the state of market intelligence/ competitive intelligence in Asia by presenting a case study on the use of market intelligence/ competitive intelligence in market entry decision- making in the soybean milk business...

Catalogue: Seminar 1999: Market and Competitive Intelligence
Author: Peter Read
March 1, 1999
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Citation

Read, P. (1999a, March 01). Market entry in China . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/market-entry-in-china-


Research papers

A global approach to marketing mix optimisation

This paper demonstrates consumption-oriented forecasting techniques to explain the influence of individual economic fields relevant to the purchase decision on the marketing mix variables of a company. New statistical methods have been developed to...

Catalogue: Seminar 1999: Market and Competitive Intelligence
Authors: Bernd Schantz, Rudolf Lewandowski
March 1, 1999
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Citation

Schantz and Lewandowski (1999a, March 01). A global approach to marketing mix optimisation . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-global-approach-to-marketing-mix-optimisation-