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Market and competitive intelligence

Date of publication: March 1, 1999

Catalogue: Seminar 1999: Market and Competitive Intelligence

Author: Fredrik Nauckhoff

Abstract:

Market and competitive intelligence are derived from various management disciplines which are now converging to form a powerful new tool delivering considerable strategic competitive advantage. Market and competitive intelligence are therefore an important responsibility of top management and are primarily concerned with forecasting and predicting the future less with describing the past.

Fredrik Nauckhoff

Author

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Research Papers

Competitive intelligence in Europe

Catalogue: Seminar 1999: Market and Competitive Intelligence

Author: Chris West

 

March 1, 1999

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Citation

West, C. (1999a, March 01). Competitive intelligence in Europe . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/competitive-intelligence-in-europe-


Research Papers

Business intelligence and competitive intelligence

Catalogue: Seminar 1999: Market and Competitive Intelligence

Author: Gustavo Mendez-Kuhn

 

March 1, 1999

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Citation

Mendez-Kuhn, G. (1999a, March 01). Business intelligence and competitive intelligence . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/business-intelligence-and-competitive-intelligence-


Research Papers

Global developments in competitive intelligence

Catalogue: Seminar 1999: Market and Competitive Intelligence

Author: Ruth Stanat

Company: SIS International Research

March 1, 1999

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Citation

Stanat, R. (1999a, March 01). Global developments in competitive intelligence. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/global-developments-in-competitive-intelligence


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Citation

Nauckhoff, F. (1999a, March 01). Market and competitive intelligence . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/global-developments-in-competitive-intelligence