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Market and competitive intelligence

Date of publication: March 1, 1999

Catalogue: Seminar 1999: Market and Competitive Intelligence

Author: Fredrik Nauckhoff

Abstract:

Market and competitive intelligence are derived from various management disciplines which are now converging to form a powerful new tool delivering considerable strategic competitive advantage. Market and competitive intelligence are therefore an important responsibility of top management and are primarily concerned with forecasting and predicting the future less with describing the past.

Fredrik Nauckhoff

Author

This is a long description of some author details.

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Nauckhoff, F. (1999a, March 01). Market and competitive intelligence . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/market-and-competitive-intelligence-