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Videos

UX, Qualitative & beyond

A multi-disciplinary meet-up for those with qualitative, UX, trend-watching & design thinking roles to discuss the power of cross-pollinating ideas and knowledge. The live discussion will be held at two different time zones on the 9th...

Catalogue: Community Circles
Authors: Tom De Ruyck, Christoph Welter
Companies: InSites Consulting, Point-Blank International GmbH
December 1, 2021
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Citation

De Ruyck and Welter (2021a, December 01). UX, Qualitative & beyond. ANA - ESOMAR. Retrieved April 29, 2025, from


https://ana.esomar.org/documents/ux-qualitative-beyond


Videos

Look who's talking

Equipped with personal life journeys around language learning in four countries, we set out to change hearts and minds of the Babbel team and spurred initiatives from two new products to a new customer insight training course for team newbies.

Catalogue: Congress 2018
Authors: Christoph Welter, Serena Li
Company: Point-Blank International GmbH
September 23, 2018
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Citation

Welter and Li (2018a, September 23). Look who's talking . ANA - ESOMAR. Retrieved April 29, 2025, from


https://ana.esomar.org/documents/look-who-s-talking--9376


Research papers

Look who's talking

This is a story about how research can create a spark that propels a company forward- a story about how to engage internal stakeholders in novel ways, and achieve impact as well as a culture change. Equipped with personal life journeys around...

Catalogue: Congress 2018
Authors: Christoph Welter, Serena Li
Company: Point-Blank International GmbH
September 23, 2018
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Citation

Welter and Li (2018a, September 23). Look who's talking . ANA - ESOMAR. Retrieved April 29, 2025, from


https://ana.esomar.org/documents/look-who-s-talking--9377


Videos

Impact with a twist...or the winded path from insight to action

Expect an epic Irish story involving Bord Bia (the Irish Food Board), Origin Green (sustainability initiative) and Brand Ireland (nation branding initiative) – supported by a multitude of actors from creatives to the Irish government.In our...

Catalogue: Congress 2015: Revelations
Authors: Doerte Toellner, Helen King, Christoph Welter
Company: Point-Blank International GmbH
June 15, 2015
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Citation

Toellner, King and Welter (2015a, June 15). Impact with a twist...or the winded path from insight to action . ANA - ESOMAR. Retrieved April 29, 2025, from


https://ana.esomar.org/documents/impact-with-a-twist-or-the-winded-path-from-insight-to-action-