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Research papers

The Polish car market

In the 1989-1993 period, a profound revolution transformed the car market in Poland. In parallel to an economic bust and a drop in real incomes, the number of registered passenger cars grew by. Most of the newly registered vehicles were second-hand,...

Catalogue: CEE Conference 1995: Towards A Market Economy
Authors: Eugeniusz Smilowski, Jacek Mlynarski, Piotr Kwiatkowski
Company: KANTAR TNS Malaysia
April 1, 1995
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Citation

Smilowski, Mlynarski and Kwiatkowski (1995a, April 01). The Polish car market. ANA - ESOMAR. Retrieved March 27, 2023, from


https://ana.esomar.org/documents/the-polish-car-market


Research papers

Developing a new way to monitor opinion in Europe

This paper covers the development of the Continuous Tracking Survey (CTS), a new instrument created for the European Commission to monitor public opinion in the European Union. The survey is carried out continuously using CATI and CAPI in the fifteen...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Authors: Karlheinz Reif, Roland Cayrol, Jenny Turtle
Company: CSA
September 1, 1996
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Citation

Reif, Cayrol and Turtle (1996a, September 01). Developing a new way to monitor opinion in Europe. ANA - ESOMAR. Retrieved March 27, 2023, from


https://ana.esomar.org/documents/developing-a-new-way-to-monitor-opinion-in-europe


Magazines

Revue Française du Marketing 1999 (N. 175)

Deux publications (une troisième sur les odeurs a été reportéeà un numéro ultérieur) viennent analyser et peutêtre combler des composants de notre polysensualisme. Il nous a semblé opportun de les placer sousl'égide du...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
December 1, 1999
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Citation

, A. (1999a, December 01). Revue Française du Marketing 1999 (N. 175). ANA - ESOMAR. Retrieved March 27, 2023, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-1999-n-175-


Research papers

A climate of doom

Intrigued by many references to a possible climate of doom in the Netherlands and a lack of social research related to this subject, the Nederlandse Stichting voor Statistiek (NSS) undertook a study of this phenomenon. Based upon the research it was...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Arnold de Vos
June 15, 1982
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Citation

de Vos, A. (1982a, June 15). A climate of doom. ANA - ESOMAR. Retrieved March 27, 2023, from


https://ana.esomar.org/documents/a-climate-of-doom


Research papers

Neighbour and worker attitudes toward chemical industry issues

This paper sets forth the results of a recent study of public, neighbour and worker attitudes toward chemical companies in general, and toward chemicals and cancer risk in particular. Some of the results of that study are summarised in this paper. In...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Author: René Zentner
Company: Shell Global
June 15, 1981
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Citation

Zentner , R. (1981a, June 15). Neighbour and worker attitudes toward chemical industry issues. ANA - ESOMAR. Retrieved March 27, 2023, from


https://ana.esomar.org/documents/neighbour-and-worker-attitudes-toward-chemical-industry-issues


Research papers

A third world experiment in opinion leader identification

Longtitudinal and other studies covering almost 20 years suggest that traditional perceptions concerning the identity of opinion leaders in third world countries may well be wrong. Despite striking differences in wealth, income and education within...

Catalogue: Seminar 1986: Opinion Polls
Author: Andrew Templeton
June 15, 1986
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Citation

Templeton, A. (1986a, June 15). A third world experiment in opinion leader identification. ANA - ESOMAR. Retrieved March 27, 2023, from


https://ana.esomar.org/documents/a-third-world-experiment-in-opinion-leader-identification


Videos

What if the world could vote in the US election?

Two people from WIN Network: Jean- Marc Leger, president of the Leger Marketing , and Christian Bourque present the data of an opinion poll about the US election around the world.WIN is leading association in market research and polling and offers...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Jean-Marc Leger, Christian Bourque
Company: Leger
June 15, 2012
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Citation

Leger and Bourque (2012a, June 15). What if the world could vote in the US election?. ANA - ESOMAR. Retrieved March 27, 2023, from


https://ana.esomar.org/documents/what-if-the-world-could-vote-in-the-us-election-