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Mass communication of political arguments

Date of publication: June 15, 1968

Catalogue: ESOMAR Congress 1968

Author: Jarko Cerha

Abstract:

Within the scope of collectively sponsored consumer studies carried out on large probability samples from the adult Swedish population, questions have been put about attitudes towards political parties as well as towards business enterprises. At the same time, questions have been put about various political problems. Respondents were asked to judge the degree of importance of e.g. more housing, higher wages or more aid to the developing countries.

Jarko Cerha

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Citation

McCombs and Schulte (1975a, August 01). Expanding the domain of the agenda-setting function of mass communication. ANA - ESOMAR. Retrieved June 23, 2025, from


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Citation

Cerha, J. (1968a, June 15). Mass communication of political arguments. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/measuring-the-effects-of-mass-communication