Resources Library by ANA

The IJF-Questionnaire

For more than 5 years, - since existence of the Institut fur Jugendforschung (IJF), Munich, - IJF has been using a questionnaire system which has demonstrated considerable advantages compared with customary opinion poll procedures, as regards costs,...

Catalogue: ESOMAR Congress 1975: Quality In Research

Authors: Detlef Rlemer, Kurt H. Benz

August 1, 1975

Two way quality

This paper is concerned with the importance of a continuous relationship between client and research company. It argues that only by this means can the best be obtained for each separate "unit" of research: by an on-going relationship of this kind it...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Leonard R. England

August 1, 1975

A place of one's own

Housing Associations had recourse only to Local Authorities or private financial institutions for capital, and in times of economic restraint this was not always forthcoming. To stimulate Housing Associations the Housing Corporation was set up with...

Catalogue: ESOMAR Congress 1975: Quality In Research

Authors: Anthony Eastaugh, Stephen Porter

August 1, 1975

Research and policy planning

The Plan for Milton Keynes is the strategy which will guide the development of the new city. At its simplest, it is an approach to guiding the urbanisation of a large piece of land. When it was published, the Plan was widely acclaimed as a major step...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Lee A. Shostak

August 1, 1975

Prognoses today for the behaviour of tomorrow

Within the scope of the IHA method research programme we have endeavoured to develop a hypothesis under test which is capable of discerning continuous developments in the market, before these are measured in the form of buyers, or non buyers, as...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Josef Stofer

August 1, 1975

Efficiency analysis of a sales force

The purpose of this paper is to describe a method whereby the problem of salesforce efficiency can be solved. We have discovered how to deduce simple rules from available quantitative data and how the application of these rules can lead to a coherent...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Didier Truchot

August 1, 1975

Long term energy scarcities and building specifications

The Dutch government has to issue: A. Stringent requirements concerning heat and insulation in new buildings; B. A system of subsidies for improving heat insulation in existing dwellings and other buildings. Previously, when energy was both abundant...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Theo Hess

Company: NIPO

August 1, 1975

Market studies: How to have good return of money

The following expose deals with the process of communicating results of commercial research, and more especially results concerning ad hoc studies. Here are considered only studies which are a momentary collaboration between the research buyer and...

Catalogue: ESOMAR Congress 1975: Quality In Research

Authors: Alain Zwilling, Leo Goldstein

August 1, 1975

On the limits of reliability in social and commercial surveys

There has been ample documentation over the past years of the various sources of error in surveys. This paper reviews some of the more important work presented by academic, government and commercial organisations. These sources of error in commercial...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Benjamin Lipstein

August 1, 1975