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Market studies: How to have good return of money

Date of publication: August 1, 1975

Catalogue: ESOMAR Congress 1975: Quality In Research

Authors: Alain Zwilling, Leo Goldstein

Abstract:

The following expose deals with the process of communicating results of commercial research, and more especially results concerning ad hoc studies. Here are considered only studies which are a momentary collaboration between the research buyer and the research agency.

Alain Zwilling

Author

This is a long description of some author details.

Leo Goldstein

Author

This is a long description of some author details.

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Zwilling and Goldstein (1975a, August 01). Market studies: How to have good return of money. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/market-studies-how-to-have-good-return-of-money