Resources Library by ANA

UX research in a developing country

Research complex banking themes within a financially impaired culture. Can UX research help both business and users to achieve understanding and build a relationship? We wanted to provide an easy to use, simple and intuitive digital channel to low...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Camila Borja, Luciano Lauri Pires

November 11, 2018

Integrating digital conversations

Our approach enabled us to deliver findings that were grounded on naturally occurring consumer conversations about the condition. Incorporating social intelligence allowed us to build a picture of the sufferer journey not limited by structured...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Ellie Osborne, Oliver Roberts

Company: Join the Dots InSites Consulting

November 11, 2018

Is the future of conversation silent?

In this paper we explore some of the ways access to digital technology and the internet have changed how we communicate, and what this may mean for researchers; as observers and people whose job is ultimately to listen and interpret.

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Sarah de Caux, Andrea Sandor, Peter Latham

Company: Join the Dots InSites Consulting

November 11, 2018

Market research: Connecting data and driving lifetime value

Customer lifetime value is critical. At Microsoft, marketing research is transforming how we understand and market to customers. We connect disparate data and apply traditional and new expertise to create value across our ecosystem.This paper...

Catalogue: Congress 2018

Authors: Jon Derome, Megan Lau, Robert Graves

September 23, 2018

How we used a robot to solve a very human problem

In recent years, consumer expressions of "health" and "nutrition" have shifted dramatically, driven largely by Millennials but also the growth of small local and start-up brands. Human problems normally require human solutions. Danone has had past...

Catalogue: Congress 2018

Authors: Elaine Rodrigo, Nina Rahmatallah

Company: Kantar

September 23, 2018

Making hay where the sun shines

This paper presents a novel way to gather consumer thoughts and reactions by employing the four core factors that drive the emergence of digital culture- the internet, the smartphone, the global communication platforms and the natural urge of...

Catalogue: Congress 2018

Authors: BV Pradeep, Jayadev VK, Dushyant Gupta

September 23, 2018

New market research mobile app to facilitate new product development & innovation

Whozini.com, a start-up from USA, wanted to launch a social media mobile app. Being techie, they already had a product in mind and wanted to directly go into MPV Phase. The challenge was to show the value and contribution of an exploratory phase...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Authors: Kaustuv Mukherjee, Shawn (Sreejit) Roy

May 13, 2018

Meet the appfluencers

Snapchat, Instagram, Pokemon Go, Uber and Venmo are just few of the app brand launches of the past five years that have gobe on to become household names. Using the wide range of connected data at its disposal, YouGov set out to understand the most...

Catalogue: Big Data World 2017: Smart Data Integration

Author: Mark Jefford

Company: YouGov

November 9, 2017

Exploring a digital parallel universe

Decoding China's Digital Natives: an exploration of the links between digital behavior and psychological drivers.Given the amounts of money being channeled into e-commerce and digital marketing each year in China, one would assume that brands had...

Catalogue: Congress 2017: Visionary

Authors: Chris Wallbridge, Kevin Gentle, Gening Wang, Marta Dealcaraz

Company: Labbrand

September 4, 2017