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Research papers

Corporate planning, computer services and market research

The shift from primary and manufacturing industries to the service sector continues in the industrialized nations of the West. Within the service industries, the emphasis is now on the production and distribution of organised information. The age of...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Authors: Andrew C. Gross, Peter M. Banting
June 15, 1985
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Citation

Gross and Banting (1985a, June 15). Corporate planning, computer services and market research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/corporate-planning-computer-services-and-market-research


Research papers

Information technology bypasses boundaries

At this moment centralised international data collection via telephone is the most dominant form. Since it first started hesitantly in Europe about five years ago, enough experience has now been gathered to evaluate its benefits, its complications,...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Emile M. C. van Westerhoven
June 15, 1984
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Citation

van Westerhoven, E. M. (1984a, June 15). Information technology bypasses boundaries. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/information-technology-bypasses-boundaries


Research papers

New developments in databases for market research

The availability of large scale databases of particular interest in Market Research has grown recently. There is now detailed information on most companies in Europe and databases are also available on completed market research projects and business...

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Author: Peter Martin
January 25, 1984
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Citation

Martin, P. (1984a, January 25). New developments in databases for market research . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-developments-in-databases-for-market-research-


Research papers

New information technology and information handling

This paper reviews, briefly, the new technologies relevant to information handling and attempts to place them in the economic context of Europe to-day. The role and potential of these technologies and their possible application in Market and Opinion...

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Author: Barry Mahon
January 25, 1984
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Citation

Mahon, B. (1984a, January 25). New information technology and information handling. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-information-technology-and-information-handling


Research papers

The need for international market intelligence systems

The paper argues the case for international market intelligence systems and identifies the key factors that need to be taken into account in developing such a system. The industry is becaming increasingly competitive, more international and managers...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: James C. Newell
September 1, 1981
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Citation

Newell, J. C. (1981a, September 01). The need for international market intelligence systems. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-need-for-international-market-intelligence-systems


Research papers

What if..?

The purpose of this lecture is to give an impression of the possibilities which are open to the magazine publisher through the use of computer-models. They are pieces of electronic equipment which give the publisher a chance of seeing how his...

Catalogue: Seminar 1981: Publishing in the 1980's
Author: Peter Rosendahl
June 15, 1981
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Citation

Rosendahl, P. (1981a, June 15). What if..?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/-what-if-


Research papers

Numerical data banks

Only comparatively recently has informatics been accepted as a science in its own right and its content and boundaries are still unsettled. In effect, the definition of the term informatics is still being argued between experts both at national and...

Catalogue: Seminar 1980: Information Systems In Action
Author: Marcello Colantoni
June 15, 1980
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Citation

Colantoni, M. (1980a, June 15). Numerical data banks. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/numerical-data-banks


Research papers

How to communicate with your programmer

The users of management information systems and the designers and programmers of such systems live in different worlds; they have different backgrounds, skills and motivations. As a result communication between the two groups can be difficult....

Catalogue: Seminar 1980: Information Systems In Action
Author: Richard W. Hill
Company: Nielsen
June 15, 1980
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Citation

Hill, R. W. (1980a, June 15). How to communicate with your programmer. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-to-communicate-with-your-programmer


Research papers

The quantum package

QUANTUM is a sophisticated package designed to maximise the benefits of computer technology for the Survey Practitioner. It is used extensively in Europe and USA for both ad-hoc surveys and larger more complex studies in the commercial and public...

Catalogue: Seminar 1980: Information Systems In Action
Author: Mark Katz
June 15, 1980
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Citation

Katz, M. (1980a, June 15). The quantum package. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-quantum-package