New developments in databases for market research

Date of publication: January 25, 1984

Author: Peter Martin

Abstract:

The availability of large scale databases of particular interest in Market Research has grown recently. There is now detailed information on most companies in Europe and databases are also available on completed market research projects and business opportunities in Europe. The increased numbers of intelligent terminals on market researchers' desks will lead to a rapidly expanding European use of such data.

Peter Martin

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