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New developments in databases for market research

Date of publication: January 25, 1984

Catalogue: Seminar 1984: Market Research And M.M.I.S.

Author: Peter Martin

Abstract:

The availability of large scale databases of particular interest in Market Research has grown recently. There is now detailed information on most companies in Europe and databases are also available on completed market research projects and business opportunities in Europe. The increased numbers of intelligent terminals on market researchers' desks will lead to a rapidly expanding European use of such data.

Peter Martin

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Operational databases and the European beverage market

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Author: Ian Pressnell

 

June 15, 1990

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Citation

Pressnell, I. (1990a, June 15). Operational databases and the European beverage market. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/operational-databases-and-the-european-beverage-market


Research Papers

Recent developments in computer applications for market research

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Authors: Matthew Holder, Douglas J. Johnson

 

June 15, 1984

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Holder and Johnson (1984a, June 15). Recent developments in computer applications for market research. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/recent-developments-in-computer-applications-for-market-research


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Databases

Catalogue: Seminar 1980: Information Systems In Action

Author: Harry R. Collier

 

June 15, 1980

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Citation

Collier, H. R. (1980a, June 15). Databases. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/databases


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Citation

Martin, P. (1984a, January 25). New developments in databases for market research . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/databases