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Research reports

3100 copier advertising effectiveness

In March 1974 CRAM carried out a telephone interviewsurvey in the Greater Manchester area amongstbuyers of office equipment in the industry, to evaluate theeffectiveness of a press advertisement for the 3100 copiers,appearing in the Guardian and the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 25, 1973
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Citation

, C. (1973a, September 25). 3100 copier advertising effectiveness . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/3100-copier-advertising-effectiveness-


Research papers

Use of introductory letters for telephone interviews

As the number of private telephone subscribers increases (in September 1973, 57 % of all households in the Netherlands had home telephones), interviewing by telephone of samples of private persons is becoming a thing of the present or of the near...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: T. H. M. van Kooten
June 15, 1973
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Citation

van Kooten, T. H. (1973a, June 15). Use of introductory letters for telephone interviews. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/use-of-introductory-letters-for-telephone-interviews


Research papers

The use of telephone interviewing in industrial research

This paper discusses the use of telephone interviewing in industrial research. In describes the advantages and disadvantages with appropriate examples. It is concluded that the main uses of telephone interviewing are either as a preliminary part of a...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: L. I. Gordon
January 1, 1973
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Citation

Gordon, L. I. (1973a, January 01). The use of telephone interviewing in industrial research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-use-of-telephone-interviewing-in-industrial-research


Research papers

The use of telephone interviewing in industrial market research

There are a number of ways in which the telephone can be used to help the industrial market researcher. Some of course fall outside the definition of the word interview. I would like to include the following as standard interview types; A) The...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: Nicholas M. Rubashow
January 1, 1973
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Citation

Rubashow, N. M. (1973a, January 01). The use of telephone interviewing in industrial market research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-use-of-telephone-interviewing-in-industrial-market-research


Research papers

Television commercials

Since October 1 1968, Swiss Television Research has depended on telephone interviews. They reveal how many and which viewers see the individual broadcasts, as well as the four advertisement spots. In the foreseeable future penetration studies are...

Catalogue: The European Marketing Research Review 1970
Author: Ewald Schusinski
June 15, 1970
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Citation

Schusinski, E. (1970a, June 15). Television commercials. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/television-commercials


Research papers

The use of the telephone in industrial market research

The telephone as a mean of conducting market research is of course not new. For many years it has been used when approaching consumers, or radio listeners, or television viewers, and these respondents have accepted the telephone voice asking...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Max K. Adler
June 15, 1963
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Citation

Adler, M. K. (1963a, June 15). The use of the telephone in industrial market research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-use-of-the-telephone-in-industrial-market-research