As the number of private telephone subscribers increases (in September 1973, 57 % of all households in the Netherlands had home telephones), interviewing by telephone of samples of private persons is becoming a thing of the present or of the near future. This paper discusses a few methodological problems connected with telephone interviewing.
New product buying behaviour
Catalogue: Seminar 1981: Industrial Marketing Research
Author: David A. Yorke
October 1, 1981
Can CATI break down the Asian front door?
Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges
Authors: Guy Potter, Kurt Thompson
Company: The AMI Company
June 15, 1998
Catalogue: Seminar 1986: Qualitative Methods Of Research
Author: Alfred E. Bronner
Company: Veldkamp Marktonderzoek
June 15, 1986
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