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Research papers

A market with fine prospects

The results of this study which has been done in close cooperation with the Research Institute, infratest & Co. GmbH, Munich, fill the pages of a very large volume and are expected to be published this year. So, the only thing we can do at this early...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Heinz Alpers
June 15, 1961

Research papers

Charting the cultural future of markets

This paper presents a framework for charting the cultural future of markets, from the standpoint of developing culturally insured marketing strategy for a firm. It is drawn from our experience of having to forecast the cultural future of the Indian...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Authors: Monty Alexander, Rama Bijapurkar, Virginia Valentine
September 1, 1994

Research papers

Pioneering in Central European markets

This study discusses the advantages and dangers of pioneering FMCG brands in new geographical markets, a subject so far neglected in the existing literature. Pioneering advantages have mostly been researched with product innovations in industrialised...

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000
Authors: Sven H. Becker, Michael J. Baker
June 15, 1995

Research papers

The marketing concept in Hungarian enterpises

The epic economic and political transformation of Eastern Europe in 1989 has not been accompanied by sudden changes in underlying cultural values or managerial attitudes. As a result, the marketing concept in organizations is in a state of flux. This...

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000
Authors: Wade Danis, Andrew C. Gross, Robert D. Hisrich
June 15, 1995

Case studies

The little emperor

In the ever changing business environment of emerging markets such as China, the advantages of being a first mover are immense. While the importance of market research in new product development is unquestioned, all too often it is resisted for being...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Authors: Amit Bose, Khushi Khanna
Company: PepsiCo
September 1, 1996

Research papers

The challenges of the Gulf consumer markets in the 1990s

No market can remain easy and unchallenging for ever. A market's qualitative and quantitative dimensions are altered with movements in environmental factors. Changes in business opportunities and challenges are a never ending process. Markets in the...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Author: M. Shah Alam
June 15, 1992

Research papers

The changing face of the Czechoslovak consumer 1988 - 1992

The subject of this paper is the process of evolution undergone by Czechoslovak consumers between 1988 and 1992. The development of expectations together with achieved realities of the Czechoslovak population in terms of living standards and patterns...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Mia Bartonova, Jana Bérová
September 1, 1992

Research papers

Measuring the business elites of India and China

If the pundits are to be believed, China and India will rank as the world's first and second largest economies by the middle of this century, surpassing those of the United States and Japan. But surprising as this may seem to some, it merely marks...

Catalogue: Asia Pacific 2008
Authors: Simon Staplehurst, Jenny Heak, Andrew Green
Company: Ipsos MRBI
April 9, 2008

Magazines

Research World (March 2009)

This month, we focus on Asia Pacific. And it could not be more timely. While the majority of the world's economies sink into severe recession, the APAC region is still forecasting growth, albeit at a slower pace. And granted, some countries in the...

Catalogue: Research World 2009
Author: ESOMAR B.V.
March 1, 2009