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Reimagine innovation

Date of publication: September 23, 2018

Catalogue: Congress 2018

Company: Danone

Author: Dieter Deceuninck

Abstract:

A new people-centric approach combined with LIVE development of innovation allowed teams to come up with some disruptive innovations for Danone Waters (plain water & Aquadrinks) across key markets (Mexico, China, Indonesia, etc.).

Dieter Deceuninck

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Reimagine innovation

Catalogue: Congress 2018

Author: Dieter Deceuninck

Company: Danone

September 23, 2018

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Citation

Deceuninck, D. (2018a, September 23). Reimagine innovation. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/reimagine-innovation


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Skopec and Krüger (2010a, November 16). Real business innovation. ANA - ESOMAR. Retrieved April 25, 2024, from


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Citation

Deceuninck, D. (2018a, September 23). Reimagine innovation. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/-what-drives-innovation-