Innovation of incentive
Mobile surveying is a new tool in the researcher's kit that is rapidly evolving. Following in the footsteps of other new technologies, mobiles use and limitations are being tested in the field and R&D departments around the world. Nowhere are its benefits as useful or highlighted than in the emerging markets. Accessible to the full Living Standard Measurement (LSM) spectrum, able to penetrate remote or dangerous regions, and cost effective to deploy, mobile tech is opening up a whole new geography of consumers and demographics.
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