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Research papers

Indonesia's new path to purchase and it's all mobile

In our presentation we'll demonstrate how we conducted a detailed consumer study using an approach of combined passive monitoring as well as active surveys, yielded richer insights into the Indonesian mobile user than ever before. We first conducted...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Masao Kakihara, Karthik Venkatakrishnan
Company: GfK
May 19, 2016
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Citation

Kakihara and Venkatakrishnan (2016a, May 19). Indonesia's new path to purchase and it's all mobile. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/indonesia-s-new-path-to-purchase-and-it-s-all-mobile-8649


Research reports

Qualitative research on gas lamps

This report sets out the results, conclusions and recommendations, drawn from a qualitative study on consumer responses to Victorian Style Gas Lamps. The research objectives were:1. To ascertain how respondents felt about the exterior of their...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Qualitative research on gas lamps. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-gas-lamps


Videos

The Role of Research in Powering What Matters In DEI

The global events of the last few years have clearly had a tremendous impact on society, especially when it comesto recognising the wide array of diversity across the globe. Over the past few years, we have been challenged tothink about the way we...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
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Citation

(2022a, September 23). The Role of Research in Powering What Matters In DEI. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/the-role-of-research-in-powering-what-matters-in-dei-11949


Research papers

Shaping the Future in Uncertain Times

COVID-19 threatened both human lives and the worldwide economy. The threat caused uncertainty and this was reflected in consumer habit adjustments?both in purchase and consumption?made by the population. With the lockdowns, sales of consumer goods...

Catalogue: Latin America 2023
Authors: Jorge Galvan, Elisa Romo de Vivar Villasana
Company: Danone
April 25, 2023
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Citation

Galvan and Romo de Vivar Villasana (2023a, April 25). Shaping the Future in Uncertain Times. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/shaping-the-future-in-uncertain-times