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Researching the changing consumer

Date of publication: September 1, 1972

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Authors: E. S. Baldwin, J. A. Lunn

Abstract:

Society is undergoing a number of fundamental changes which are central to marketing and advertising strategies, especially those of a medium and long term nature. This paper outlines some research issues involved in measuring social change, and discusses a major study being carried out by BBL in the U.K. This is a longitudinal panel project, the first wave of which has been completed.

E. S. Baldwin

Author

This is a long description of some author details.

J. A. Lunn

Author

This is a long description of some author details.

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Citation

Baldwin and Lunn (1972a, September 01). Researching the changing consumer. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/researching-the-changing-consumer