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Researching the changing consumer

Date of publication: September 1, 1972

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Authors: E. S. Baldwin, J. A. Lunn

Abstract:

Society is undergoing a number of fundamental changes which are central to marketing and advertising strategies, especially those of a medium and long term nature. This paper outlines some research issues involved in measuring social change, and discusses a major study being carried out by BBL in the U.K. This is a longitudinal panel project, the first wave of which has been completed.

E. S. Baldwin

Author

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J. A. Lunn

Author

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Svennevig, Brown, Houltham, Towler and Firmstone (1998a, October 20). Researching the process of change. ANA - ESOMAR. Retrieved April 20, 2024, from


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Authors: Anne-Marie Coutrot, Sylvie de la Beaumelle

 

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Coutrot and de la Beaumelle (1978a, October 01). Researching children. ANA - ESOMAR. Retrieved April 20, 2024, from


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Authors: Katherine Allan, Nicolas Metzke

 

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Allan and Metzke (2005a, April 17). Researching the researchers. ANA - ESOMAR. Retrieved April 20, 2024, from


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Citation

Baldwin and Lunn (1972a, September 01). Researching the changing consumer. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/researching-the-researchers