Resources Library by ANA

The Latin American market

This paper comprises two topics. Content relevance: to evaluate the Latin American executive's attitudes, beliefs, expectations and needs, representing the status quo of the demand for marketing, communication and market research information in a...

Catalogue: Latin America 2003

Authors: Laure Castelnau, Ney Luiz Silva, Nelsom Marangoni

Company: IBOPE Inteligencia

May 4, 2003

From the pyramid to moebius (Spanish)

This paper addresses the issue of socio-economic stratification of Latin American markets, and specifically that of Argentina. Transformations of the last decade have modified the regional scenario and have significantly altered the economic and...

Catalogue: Latin America 2003

Authors: Jorge Karol, Laura Fernández, Fernando Moiguer

Company: Compañia de Negocios Moiguer

May 4, 2003

From the pyramid to moebius

This paper addresses the issue of socio-economic stratification of Latin American markets, and specifically that of Argentina. Transformations of the last decade have modified the regional scenario and have significantly altered the economic and...

Catalogue: Latin America 2003

Authors: Jorge Karol, Laura Fernández, Fernando Moiguer

Company: Compañia de Negocios Moiguer

May 4, 2003

Socio-economic levels

The paper describes the use and limitations of local socio-economic classifications in Latin America, most notably the inability to use these definitions for cross-country, regional and sub-regional comparisons. The creation of pan-regional services...

Catalogue: Latin America 2003

Author: Jimena Urquijo

May 4, 2003

Research World (March 2003)

The Latin American market is more diverse than many companies, especially some multinationals, would like to believe. At the same time, it is bigger and more encompassing than most people realise: it stretches from the Canadian border to Cape Horn.

Catalogue: Research World 2003

Author: ESOMAR B.V.

March 1, 2003

Latin America

Within Latin America there are significant cultural differences, and in particular, differences in the way a population behaves, which reflects on purchase and usage habits in terms of products and services. There are also markets with very different...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?

Author: Nelsom Marangoni

Company: IBOPE Inteligencia

September 22, 2002

First experiences of harmonized TV ratings in Latin America

The harmonization criteria regarding TV measurement across countries is now a reality in Latin America with a pan-regional TV rating database in its first stage with Argentina, Brazil, Chile and Mexico audiences. The objective of this paper is not...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television

Authors: Luisa Fernanda Streber, Boris Pauzner, Carlos Alberto Huaira Contreras

Company: IBOPE Inteligencia

June 9, 2002

Internet users in Argentina, Brazil and Mexico

This paper provides a better understanding of the Latin American Internet market. The relationship between users and Internet in Argentina, Brazil and Mexico has much to do with local culture and habits. Therefore, to attain an in-depth understanding...

Catalogue: Latin America 2002

Authors: Nora D'Alessio, Carola Pradás

May 12, 2002

Crossing the borders in Latin America

This paper will heighten the awareness of marketers and researchers to the differences in consumer responses within Latin America. It will explore differences in consumer responses when evaluating new product ideas, demonstrate how these responses...

Catalogue: Latin America 2002

Author: Amy Fenton

Company: Nielsen

May 12, 2002