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Research papers

From Rio to the rest of the world

As economies like Brazil emerge, a seismic shift is taking place in the marketing budgets of global brands, out of developed markets and into those rapidly increasing in wealth and influence. What does this mean for market research? The...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Ana Alvarez, Fiona Blades
Companies: PepsiCo, MESH Experience
September 13, 2012
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Citation

Alvarez and Blades (2012a, September 13). From Rio to the rest of the world. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-rio-to-the-rest-of-the-world


Magazines

Research World (May/June 2012 )

In this issue we look at the huge changes that are impacting Latin America, one of the fastest growing regions worldwide. Vibrant economies, a rapid uptake of market research and a new generation going online are creating new ideas, new experiences...

Catalogue: Research World 2012
Author: ESOMAR B.V.
June 15, 2012
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Citation

B.V., E. (2012a, June 15). Research World (May/June 2012 ). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-world-may-june-2012-


Research papers

New faces, new roles, new ways, a new Latin America

The impactful transformation and configuration of the various Latin American societies is tackled in this presentation, be it in their consumption, the possibilities for economic development, the employment challenges faced by the young, the changes...

Catalogue: Latin America 2012: Uncovering Opportunities
Authors: Luis Woldenberg Karakowsky, Dolores Sánchez
Company: NODO
May 3, 2012
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Citation

Karakowsky and Sánchez (2012a, May 03). New faces, new roles, new ways, a new Latin America. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-faces-new-roles-new-ways-a-new-latin-america


Magazines

Research World (May 2010)

This issue focuses on the latest developments in Latin America, and also featuring an exclusive interview with best-selling author Jim Collins.

Catalogue: Research World 2010
Author: ESOMAR B.V.
May 15, 2010
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Citation

B.V., E. (2010a, May 15). Research World (May 2010). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-world-may-2010-


Research papers

Merde a vous

This paper deals with the challenging task of communicating across different cultures. It's intended to shed some light onto the intricate values of Latin American cultures and identify those that are shared by most as well as those that keep...

Catalogue: Latin America 2006
Authors: Roberto Lobl, Luisa Fernanda Streber
Company: IBOPE Inteligencia
October 10, 2006
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Citation

Lobl and Streber (2006a, October 10). Merde a vous. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/merde-a-vous


Research papers

The interaction between media, technology and youth (Spanish)

This paper reflects the new relationships the young people of Latin Americans from Argentina, Chile, Colombia, Ecuador, Mexico and Uruguay connected to Internet are establishing through this medium. The Internet has opened up a new world in...

Catalogue: Latin America 2005
Author: Nora D'Alessio
October 23, 2005
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Citation

D'Alessio, N. (2005a, October 23). The interaction between media, technology and youth (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-interaction-between-media-technology-and-youth-spanish-


Research papers

The interaction between media, technology and youth

This paper reflects the new relationships the young people of Latin Americans from Argentina, Chile, Colombia, Ecuador, Mexico and Uruguay connected to Internet are establishing through this medium. The Internet has opened up a new world in...

Catalogue: Latin America 2005
Author: Nora D'Alessio
October 23, 2005
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Citation

D'Alessio, N. (2005a, October 23). The interaction between media, technology and youth. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-interaction-between-media-technology-and-youth-6787


Research papers

Are Latin America's children becoming globalized?

Latin American children have certain common traits, some rooted in their shared culture, others based on increasingly globalized industry proposals. The myriad of identical stimuli (from television programs to toys) in addition to important...

Catalogue: Latin America 2005
Author: Mónica La Madrid
June 15, 2005
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Citation

La Madrid, M. (2005a, June 15). Are Latin America's children becoming globalized? . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/are-latin-america-s-children-becoming-globalized-


Research papers

Deployment and implementation of the Audience Measurement System (AMS) in Latin America

DIRECTV Latin America has worked with NDS to implement a Smart Card / Set Top Box based Audience Measurement System (AMS). The system can provide most of the advantages of a standard set meter while allowing simple, cost-effective deployment to...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Authors: David Samson, Sandro Mesquita, Mark G. Welsh
June 17, 2003
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Citation

Samson, Mesquita and Welsh (2003a, June 17). Deployment and implementation of the Audience Measurement System (AMS) in Latin America. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/deployment-and-implementation-of-the-audience-measurement-system-ams-in-latin-america