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Fast track your brand tracking with dynamic, timely insights

In today's always-changing marketplace, timing is everything. That's why it's critical to keep a finger on brand performance, competitive threats, and industry changes. To stay ahead of the market, you need dynamic brand insights to make real-time...

Catalogue: Webinars 2021
Authors: Divya Shroff, Mark Muse
Company: SurveyMonkey
April 22, 2021

Research papers

Q2 R2 or: Quantifying the qualitative with real reliability

The study's purpose: to pinpoint problems with reliability and validity of particular survey questions. Subjectivity is thus associated with a lack of reliability and validity. Now obviously, objective scientific research has to concern itself very...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Marten Brouwer
June 15, 1991

Research papers

What I expect from my research department

What I would want from my Research Department is by definition dictated by what my company expects from market/consumer research. The key words in this respect are:- relevant- reliable- valid- cost effective research on the right time.

Catalogue: ESOMAR Congress 1989
Author: J. Ben F. Morel
Company: Unilever
September 1, 1989

Research papers

Business travel monitor

This paper shows the possibilities of business-to-business-research to outline the business travel market. The Business Travel Monitor, a yearly research project, covering 4000 business-establishments, creates additional ways for market segmentation...

Catalogue: Seminar 1988: Travel And Tourism Research
Authors: Eric Sondervan, Ad Schalekamp
Company: NIPO
May 4, 1988

Research papers

Using the bootstrapping technique for simplifying the analysis of conjoint measurement results

The focus of this paper is a re-sampling technique, namely the bootstrap, for assessing the reliability of combining data from a large number of individuals in a conjoint analysis procedure. The issue of aggregation of preferences is a crucial one in...

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Authors: Etienne Bastin, Raynald Letarte, Jean Perrien
October 26, 1987

Research papers

Reliability and sensitivity of research surveys

Elements of the design and operation of large scale surveys introduce sources of error not adequately dealt with in normal textbook formulae. Nevertheless, it is often possible by comparing the results of replicated surveys to arrive at objective and...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: Norman L. Webb
Company: Gallup International Association
June 15, 1983

Research papers

Industrial sampling

There is no doubt that the quality or rather the reliability with which findings of any type of market research can be translated into practical use, is heavily dependent on the final sample that has been obtained. The sample directly deriving from...

Catalogue: Seminar 1981: Sampling Problems And Data Collection
Author: Robert J. Stegeman
May 1, 1981

Research papers

European panel on car repair

The problem I am going to present you regards a study which has contributed to solve a major problem of the client, a car manufacturer, and which has engaged our institute in a new area of technical development, quite unusual as compared with the...

Catalogue: Seminar 1981: Sampling Problems And Data Collection
Author: Alberto Colussi
May 1, 1981

Research papers

Problems of sampling, interviewing and grossing procedures for large-scale representative surveys in industrial markets

This paper reviews the main problems and their character and presents examples of the way they have been tackled by Industrial Market Research by means of case study. Specifically we address the problems of: 1. universe definition; 2. sample design;...

Catalogue: Seminar 1981: Sampling Problems And Data Collection
Authors: Bryan E. Atkin, Tore Moritz Larsen
May 1, 1981