Abstract:
This paper shows the possibilities of business-to-business-research to outline the business travel market. The Business Travel Monitor, a yearly research project, covering 4000 business-establishments, creates additional ways for market segmentation for suppliers in the business travel market. It offers new entries for marketing-auditing and marketing-planning. Finally an upgrading of the reliability of the data is attained by interviewing two persons per establishment, the business traveller himself and the booker of the business trip.
Research Papers
Business travel monitor
Catalogue: Seminar 1988: Travel And Tourism Research
Authors: Eric Sondervan, Ad Schalekamp
Company: NIPO
May 4, 1988
Research Papers
Sweden
Catalogue: ESOMAR Congress 1989
Authors: Bengt Sahlberg, Par Källeskog
Company: Burke, Inc.
September 15, 1989
Research Papers
The European business travel market
Catalogue: Seminar 1991: Travel And Tourism Transition
Author: Kevin OâBrien
 
June 15, 1991
