Back

Business travel monitor

Date of publication: May 4, 1988

Catalogue: Seminar 1988: Travel And Tourism Research

Company: NIPO

Authors: Eric Sondervan, Ad Schalekamp

Abstract:

This paper shows the possibilities of business-to-business-research to outline the business travel market. The Business Travel Monitor, a yearly research project, covering 4000 business-establishments, creates additional ways for market segmentation for suppliers in the business travel market. It offers new entries for marketing-auditing and marketing-planning. Finally an upgrading of the reliability of the data is attained by interviewing two persons per establishment, the business traveller himself and the booker of the business trip.

Eric Sondervan

Author

This is a long description of some author details.

Ad Schalekamp

Author

This is a long description of some author details.

Research Papers

Business travel monitor

Catalogue: Seminar 1988: Travel And Tourism Research

Authors: Eric Sondervan, Ad Schalekamp

Company: NIPO

May 4, 1988

×

Citation

Sondervan and Schalekamp (1988a, May 04). Business travel monitor. ANA - ESOMAR. Retrieved August 09, 2022, from


https://ana.esomar.org/documents/business-travel-monitor


Research Papers

Sweden

Catalogue: ESOMAR Congress 1989

Authors: Bengt Sahlberg, Par Källeskog

Company: Burke, Inc.

September 15, 1989

×

Citation

Sahlberg and Källeskog (1989a, September 15). Sweden. ANA - ESOMAR. Retrieved August 09, 2022, from


https://ana.esomar.org/documents/sweden


Research Papers

The European business travel market

Catalogue: Seminar 1991: Travel And Tourism Transition

Author: Kevin O’Brien

 

June 15, 1991

×

Citation

O’Brien, K. (1991a, June 15). The European business travel market. ANA - ESOMAR. Retrieved August 09, 2022, from


https://ana.esomar.org/documents/the-european-business-travel-market


  • PDF
  • This could also be of interest
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Sondervan and Schalekamp (1988a, May 04). Business travel monitor. ANA - ESOMAR. Retrieved August 09, 2022, from


https://ana.esomar.org/documents/the-european-business-travel-market