Business travel monitor

Date of publication: May 4, 1988

Company: NIPO

Abstract:

This paper shows the possibilities of business-to-business-research to outline the business travel market. The Business Travel Monitor, a yearly research project, covering 4000 business-establishments, creates additional ways for market segmentation for suppliers in the business travel market. It offers new entries for marketing-auditing and marketing-planning. Finally an upgrading of the reliability of the data is attained by interviewing two persons per establishment, the business traveller himself and the booker of the business trip.

Eric Sondervan

Author

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Ad Schalekamp

Author

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Research Papers

Research Papers

Sweden

Catalogue: ESOMAR Congress 1989

Authors: Bengt Sahlberg, Par Källeskog

Company: Burke, Inc.

September 15, 1989

Research Papers

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