Abstract:
There is no doubt that the quality or rather the reliability with which findings of any type of market research can be translated into practical use, is heavily dependent on the final sample that has been obtained. The sample directly deriving from the applied sampling technique -and its control-; a technique which is directed by two elementary factors: 1. the complexity of the population from which the sample has to be drawn; 2. the problem analysis on hand. Other factors such as budget available may be of influence on the scope of the study, priorities that must be set and the like but have no fundamental impact on the sampling methods as such.
Research Papers
Business travel monitor
Catalogue: Seminar 1988: Travel And Tourism Research
Authors: Eric Sondervan, Ad Schalekamp
Company: NIPO
May 4, 1988
Research Papers
The business monitor
Catalogue: Seminar 1986: Problem Solving In Industrial Marketing
Authors: Willem F. H. van der Meer, Robbert D. W. Baden
Company: NIPO
June 15, 1986
Research Papers
Research for the non-household market for goods and services
Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: W. G. M. Steur, Jean F. K. Dinjens
 
September 1, 1974
