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Research papers

Lancia 1984 grand galá

Before the Lancia Grand Gala 1984 can be presented within the framework of brand promotion activity it is necessary, indeed absolutely essential, to define the background. Above all, the overall auto market is as we shall see in direct contrast to...

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Authors: Tino Biglia, Franco Cagnasso
November 6, 1985
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Citation

Biglia and Cagnasso (1985a, November 06). Lancia 1984 grand galá. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/lancia-1984-grand-gal-


Research papers

Bank staff

Bank marketing activity, certainly in the UK, has accelerated in the last decade from a trickle to a flood. The competitive pressures among the banks and from other organisations, notably building societies, have led to a profusion of new products...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services
Author: Roger J. Stubbs
February 1, 1985
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Citation

Stubbs, R. J. (1985a, February 01). Bank staff . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/bank-staff-


Research papers

Plans or markets: The future of socialist countries

Those development trends of the economies and direction systems are important signals for the strategies of Western companies having or planning business contacts with the COMECON countries and their enterprises. Finally the paper recommends some new...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Gábor Hoványi
June 15, 1984
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Citation

Hoványi, G. (1984a, June 15). Plans or markets: The future of socialist countries. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/plans-or-markets-the-future-of-socialist-countries


Research papers

Do-it-yourself products for home improvement/repair

This study was, therefore, designed primarily to determine the demographic and socioeconomic profile of do-it-yourselfers. Data obtained from 119 households located in the city of Niagara Falls and suburbs, and analyzed using discriminant analysis...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Author: Venxatakrishna V. BeIlur
June 15, 1984
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Citation

BeIlur, V. V. (1984a, June 15). Do-it-yourself products for home improvement/repair. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/do-it-yourself-products-for-home-improvement-repair


Case studies

Strategic planning and visual communications

The paper seeks to demonstrate that research continues to play an important role in the development, execution, and refinement of marketing strategies made manifest through visual communication. Interest in such research appears to be growing, not...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: Marlyn (Mim) Ryan
June 15, 1983
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Citation

Ryan, M. (. (1983a, June 15). Strategic planning and visual communications. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/strategic-planning-and-visual-communications


Case studies

How marketing research contributed in Sr-bank's creation of a USP (Unique Selling Package) towards the youth segment (18-30 years of age)

The paper concentrates on how marketing research techniques have been guidelines in the process of developing pioneering bank-marketing strategies directed to the segment 18-30 years of age. Although the communication aspect is emphasised in the...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Geir Sandgren
June 15, 1982
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Citation

Sandgren, G. (1982a, June 15). How marketing research contributed in Sr-bank's creation of a USP (Unique Selling Package) towards the youth segment (18-30 years of age). ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/how-marketing-research-contributed-in-sr-bank-s-creation-of-a-usp-unique-selling-package-towards-the-youth-segment-18-30-years-of-age


Research papers

Retail introduction of new products

During the last decades, the producers' power in relation to the distributors has been weakened, and a further shift in the balance of power between the two can be foreseen. An interesting problem is therefore what producers can do to improve their...

Catalogue: Seminar 1979: New Product Development
Author: Jerker Nilsson
October 1, 1979
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Citation

Nilsson, J. (1979a, October 01). Retail introduction of new products. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/retail-introduction-of-new-products


Research papers

Psychographics and retail banking

Amsterdam-Rotterdam Bank,N.V. (Amro Bank), one of the leading retail banks in the Netherlands, in 1975 faced the problem of how to re-segment the national market for personal savings and checking accounts. We felt that this market could be segmented...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Author: Philip P. Todd
September 1, 1978
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Citation

Todd, P. P. (1978a, September 01). Psychographics and retail banking. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/psychographics-and-retail-banking


Research papers

Some thoughts of the past

I am going to talk in a discursive way about a number of points that have occurred to me in connection with the various papers that have been presented to this seminar.

Catalogue: Seminar 1978: The Business Of Advertising
Author: John Treasure
June 1, 1978
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Citation

Treasure, J. (1978a, June 01). Some thoughts of the past. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/some-thoughts-of-the-past