Back

Plans or markets: The future of socialist countries

Date of publication: June 15, 1984

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Author: Gábor Hoványi

Abstract:

Those development trends of the economies and direction systems are important signals for the strategies of Western companies having or planning business contacts with the COMECON countries and their enterprises. Finally the paper recommends some new views and attitudes to the strategy designers of Western companies to make profitable propositions in the long-run both for the Eastern and for the Western partners.

Gábor Hoványi

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Market research in the European socialist countries

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Laszlo Szabo

 

June 15, 1973

×

Citation

Szabo, L. (1973a, June 15). Market research in the European socialist countries. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/market-research-in-the-european-socialist-countries


Research Papers

The future of simulated test markets

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?

Author: Joseph Willke

Company: Nielsen

September 22, 2002

×

Citation

Willke, J. (2002a, September 22). The future of simulated test markets . ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/the-future-of-simulated-test-markets-


Research Papers

Charting the cultural future of markets

Catalogue: New Monograph Series Vol.8: International Marketing Research

Authors: Rama Bijapurkar, Virginia Valentine, Monty Alexander

 

September 1, 1999

×

Citation

Bijapurkar, Valentine and Alexander (1999a, September 01). Charting the cultural future of markets. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/charting-the-cultural-future-of-markets-5512


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Hoványi, G. (1984a, June 15). Plans or markets: The future of socialist countries. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/charting-the-cultural-future-of-markets-5512