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Research papers

Application of discriminant analysis to the Italian readership survey data

The objective of this paper is to present an experiment conducted in Italy aiming at a more comprehensive use of the data of the Italian readership Survey (l.S.P.I,). The experiment had the scope to establish : - to what extent the audiences reached...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: Gilberto Valentini
June 15, 1972
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Citation

Valentini, G. (1972a, June 15). Application of discriminant analysis to the Italian readership survey data . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/application-of-discriminant-analysis-to-the-italian-readership-survey-data-


Research papers

The differing promotional requirements of consultants, hospital doctors and GPs

This study sets out to define some of the major differences between general practitioners, consultants and hospital doctors - differences in work load, environment, and level of medicine practised. Their approach to product selection is examined, and...

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Authors: F. W. Riley, S. Seltzer
June 15, 1970
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Citation

Riley and Seltzer (1970a, June 15). The differing promotional requirements of consultants, hospital doctors and GPs. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-differing-promotional-requirements-of-consultants-hospital-doctors-and-gps


Research papers

Comments on dr. Haldane's paper

I am happy to say that today we have entered the age of reason, enlightenment and science, where research and television programmes are concerned. Much of the credit must go to Dr. Haldane and the ITA, for instigating research into 'the state of...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: Peter Sampson
February 1, 1970
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Citation

Sampson, P. (1970a, February 01). Comments on dr. Haldane's paper. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/comments-on-dr-haldane-s-paper


Research papers

The use of consumers panels for media selection

For the purpose of selecting the media for an advertising campaign designed to reach consumers, advertising men in France have hitherto had at their disposal information coming from two types of source wholly independent the one from the other : 1....

Catalogue: The European Marketing Research Review 1969
Author: Jean Bigant
August 1, 1969
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Citation

Bigant, J. (1969a, August 01). The use of consumers panels for media selection. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-use-of-consumers-panels-for-media-selection


Research papers

Research into factors affecting mergers and takeovers

During a disputed takeover bid companies are faced with the problem of conducting a major communications campaign, directed at a wide variety of "audiences" who may each be influenced by different factors. Takeover "battles" usually last over a...

Catalogue: ESOMAR/WAPOR Congress 1969
Authors: M. Burrows, Michael D. Ryan
June 15, 1969
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Citation

Burrows and Ryan (1969a, June 15). Research into factors affecting mergers and takeovers. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/research-into-factors-affecting-mergers-and-takeovers


Research papers

A method of market segmentation

Market analyses generally consist of examining how consumption or ownership of a given product varies according to certain socio-demographic criteria such as sex, age, social class, area, town size, etc. Each criterion is considered separately to...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Jean Michel Agostini
June 15, 1965
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Citation

Agostini, J. M. (1965a, June 15). A method of market segmentation. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/a-method-of-market-segmentation


Research papers

An approach to the assessment of press schedules

Press schedules need to be assessed in two respects. The first and most obvious of these is the question whether or not the money available has been disposed in the most efficient way, having regard to the advertising objectives. The technique...

Catalogue: ESOMAR/WAPOR Conference 1963
Authors: R. C. Carpenter, E. A. Rawes
June 15, 1963
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Citation

Carpenter and Rawes (1963a, June 15). An approach to the assessment of press schedules. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/an-approach-to-the-assessment-of-press-schedules


Research papers

Analysis of population characteristics

The object of this paper is to examine two methods of estimating the "social class" structure of a particular population universe once certain data is already known e.g. age, sex, area, socio-professional classes, etc... We subsequently show that one...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Alain Blochet
September 3, 1962
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Citation

Blochet, A. (1962a, September 03). Analysis of population characteristics . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/analysis-of-population-characteristics-


Research papers

Analysis of population characteristics (French)

The object of this paper is to examine two methods of estimating the "social class" structure of a particular population universe once certain data is already known e.g. age, sex, area, socio-professional classes, etc... We subsequently show that one...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Alain Blochet
June 15, 1962
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Citation

Blochet, A. (1962a, June 15). Analysis of population characteristics (French). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/analysis-of-population-characteristics-french-