Abstract:
The object of this paper is to examine two methods of estimating the "social class" structure of a particular population universe once certain data is already known e.g. age, sex, area, socio-professional classes, etc... We subsequently show that one of these methods can be used to estimate other aspects of this population structure. For the purposes of this paper, we will examine in particular that type of population which is defined as the audience of an advertising medium. This study therefore falls particularly in the domain of marketing and media research.
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Research Papers
Analysis of population characteristics (French)
Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Alain Blochet
 
June 15, 1962
Research Papers
Relating personality characteristics to purchasing
Catalogue: ESOMAR/WAPOR Congress 1959
Author: A. Koponem
 
June 15, 1959
