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Research papers

Optimising newspaper sales

This paper is an introduction to the philosophy of supply control systems to optimise newspaper and magazine sales. The construction of the system was started in 1972 as a cooperation between the management of sales and distribution and the...

Catalogue: Seminar 1981: Sampling Problems And Data Collection
Author: Ivan Biangslev
May 1, 1981
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Citation

Biangslev, I. (1981a, May 01). Optimising newspaper sales . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/optimising-newspaper-sales-


Research papers

An example of syndicate research (French)

This paper shows an example of the optimization and reduction of a research budget. In 1977 an important research took place, based on 700 telephone interviews, 300 complete descriptions of stores, 300 interviews with points of sale managers, and...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Jean-Pierre Piotet, Michel Haski, Francis Georgel
September 1, 1978
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Citation

Piotet, Haski and Georgel (1978a, September 01). An example of syndicate research (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/an-example-of-syndicate-research-french-


Research papers

An example of syndicate research

This paper shows an example of the optimization and reduction of a research budget. In 1977 an important research took place, based on 700 telephone interviews, 300 complete descriptions of stores, 300 interviews with points of sale managers, and...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Francis Georgel, Jean-Pierre Piotet, Michel Haski
September 1, 1978
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Citation

Georgel, Piotet and Haski (1978a, September 01). An example of syndicate research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/an-example-of-syndicate-research


Research papers

How to analyse heterogenous data?

In many cases, data collected in the same questionnaire are measured at different levels: nominal, ordinal, interval or ratio. For several years, new methods allow to analyse qualitative and/or heterogeneous data. They are based on the optimal...

Catalogue: Paper 1978: Analysis of Data
Author: Jean-Marie Bouroche
February 1, 1978
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Citation

Bouroche, J. (1978a, February 01). How to analyse heterogenous data?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-to-analyse-heterogenous-data-


Research papers

Discriminating analysis of qualitative data inputs

Classical methods of analysis are ill-suited to dealing with this type of data, so that a new family of methods has recently been developed under impetus from C. Hayashu, J. de Leeuw, G. Saporta, M. Tenenhaus and F.W. Young. They attempt, by optimal...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: Jean-Marie Bouroche, A. Le Roux
August 28, 1977
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Citation

Bouroche and Le Roux (1977a, August 28). Discriminating analysis of qualitative data inputs . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/discriminating-analysis-of-qualitative-data-inputs-


Research papers

Discriminating analysis of qualitative data inputs (French)

Classical methods of analysis are ill-suited to dealing with this type of data, so that a new family of methods has recently been developed under impetus from C. Hayashu, J. de Leeuw, G. Saporta, M. Tenenhaus and F.W. Young. They attempt, by optimal...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: Jean-Marie Bouroche, A. Le Roux
August 28, 1977
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Citation

Bouroche and Le Roux (1977a, August 28). Discriminating analysis of qualitative data inputs (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/discriminating-analysis-of-qualitative-data-inputs-french-


Research papers

The optimization of circulation

I was invited to give you an idea of the present state of discussion concerning the optimisation of circulation in Western Germany from the publisher's point of view. The time of maximisation of circulation is over in Germany. Today's subject is: The...

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Author: Karl Oberleitner
December 1, 1976
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Citation

Oberleitner, K. (1976a, December 01). The optimization of circulation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-optimization-of-circulation


Research papers

Possibilities for use of a new multivariant analysis method (German)

In this report a new multivariant model is presented. In the first section a use-oriented systematic is developed. Within this systematic the multivariant technique, at present in vogue in practical research, is arranged. The new technique: Partial...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Erich Weihs
June 15, 1976
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Citation

Weihs, E. (1976a, June 15). Possibilities for use of a new multivariant analysis method (German). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/possibilities-for-use-of-a-new-multivariant-analysis-method-german-


Research papers

Possibilities for use of a new multivariant analysis method

In this report a new multivariant model is presented. In the first section a use-oriented systematic is developed. Within this systematic the multivariant technique, at present in vogue in practical research, is arranged. The new technique: Partial...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Erich Weihs
June 15, 1976
×

Citation

Weihs, E. (1976a, June 15). Possibilities for use of a new multivariant analysis method. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/possibilities-for-use-of-a-new-multivariant-analysis-method