Optimising newspaper sales
Abstract:
This paper is an introduction to the philosophy of supply control systems to optimise newspaper and magazine sales. The construction of the system was started in 1972 as a cooperation between the management of sales and distribution and the management consulting firm: Peter Matthiesen a-s, Copenhagen. The first version of the system was implemented to all points of sales outside the Copenhagen area in October 1974 and in October 1976 to the points of sale in Copenhagen. The system has continuously been extended and improved due to new experiences and technological changes. Implementation of the system led to considerable reduction in the costs of unsold copies.
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