Abstract:
In many cases, data collected in the same questionnaire are measured at different levels: nominal, ordinal, interval or ratio. For several years, new methods allow to analyse qualitative and/or heterogeneous data. They are based on the optimal quantification principle. In this paper we first give a detailed example of heterogeneous data analysis. Then we describe the optimal quantification principle and the most important methods. Finally we give practical examples in marketing research.
Research Papers
Discriminating analysis of qualitative data inputs
Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: Jean-Marie Bouroche, A. Le Roux
 
August 28, 1977
Research Papers
Discriminating analysis of qualitative data inputs (French)
Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: Jean-Marie Bouroche, A. Le Roux
 
August 28, 1977
Research Papers
Application of conjoint measurement to marketing problems and media research
Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Jean-Marie Bouroche, Marcel Marc, Michel Tenenhaus
 
August 1, 1975
