Abstract:

The success of "EL PAIS" is due to the combination of a series of factor which have coincided in the newspaper since beginning. The first of them, its particular system of owner ship, gave "EL PAIS" some features which made it different from the traditional Spanish newspapers, which are generally connected with a particular religious or ideological group. In the second place, is the factor of technical equipment. Having - come into being during a fervent renovation in printing industry,"EL - PAIS" used photocomposition and offset from the very beginning. In 1981 video terminals were installed in the editing department. Beginning in - October of 1982, a system of tele-facsimile using laser was used, which made possible the simultaneous publishing of the paper in Barcelona and Madrid. Thirdly, there is a team of professionals, a team which is characterised by the youth of its members (the average age is 34) and connecting with what could be referred to as the new generation of Spaniards.