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Research papers

Inside looking out

Every time we try to predict the future, we naively try to imagine it from our point of view: with a lineal understanding of time as past-present-future. However, we've found out that sometimes our future is not within our own timeline but in someone...

Catalogue: Congress 2017: Visionary
Authors: Pamela Gutierrez, Ana Paola Bravo Cajal, Ana Paola Rodriguez
September 4, 2017
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Citation

Gutierrez , Cajal and Rodriguez (2017a, September 04). Inside looking out. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/inside-looking-out


Research papers

Usefulness and future of syndicated/standard services in the business-to-business research field

The paper shows that the development of market research in some segments of business-to-business can be drastically influenced by the development and production of syndicated/standard products. The authors show some definite indications about this...

Catalogue: Seminar 1988: Business To Business Research
Authors: Jean Oddou, Dominique Vanmarsenille
June 15, 1988
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Citation

Oddou and Vanmarsenille (1988a, June 15). Usefulness and future of syndicated/standard services in the business-to-business research field. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/usefulness-and-future-of-syndicated-standard-services-in-the-business-to-business-research-field


Research papers

Editorial research on a syndicated basis

Editorial Research carried out on behalf of a single publication or some publications belonging to the same publisher is well known. Syndicated research for advertising purposes - media planning and selling media space - is well known too, but the...

Catalogue: Seminar 1987: Publishing For Optimum Profit
Author: Sigurd Bennike
November 25, 1987
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Citation

Bennike, S. (1987a, November 25). Editorial research on a syndicated basis. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/editorial-research-on-a-syndicated-basis


Research papers

Assessing the changes in the attitudes of new passenger car buyers in three Arab countries

The paper will present findings extracted from an annual multi-country syndicated survey among new passenger car buyers. The purpose of this paper is to highlight and explore the attitudes of car buyers and their mode of screening and selecting new...

Catalogue: Seminar 1987: Research In Arab Countries
Author: George Laham
June 15, 1987
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Citation

Laham, G. (1987a, June 15). Assessing the changes in the attitudes of new passenger car buyers in three Arab countries. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/assessing-the-changes-in-the-attitudes-of-new-passenger-car-buyers-in-three-arab-countries


Research papers

Editorial research on a syndicated basis for Danish newspapers

As the Danish provincial papers are aware of the competition from the national dailies as well as from the magazines and the electronic media they have been willing to pay rather big amounts of money to be included in the syndicated media survey in a...

Catalogue: Seminar 1983: Publishing A Better Product
Author: Sigurd Bennike
November 23, 1983
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Citation

Bennike, S. (1983a, November 23). Editorial research on a syndicated basis for Danish newspapers. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/editorial-research-on-a-syndicated-basis-for-danish-newspapers


Research papers

Syndicated research as a source of ad hoc and trend data on financial services

This paper concerns the data which are available for Financial Services through the Target Group Index. Following a brief introduction - which covers the size and scope of the TGI - it illustrates the types of data which are available in the report,...

Catalogue: Seminar 1979: The Marketing Of Financial Service In A Competitive Environment
Author: John Bermingham
June 15, 1979
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Citation

Bermingham, J. (1979a, June 15). Syndicated research as a source of ad hoc and trend data on financial services. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/syndicated-research-as-a-source-of-ad-hoc-and-trend-data-on-financial-services


Research papers

An example of syndicate research (French)

This paper shows an example of the optimization and reduction of a research budget. In 1977 an important research took place, based on 700 telephone interviews, 300 complete descriptions of stores, 300 interviews with points of sale managers, and...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Jean-Pierre Piotet, Michel Haski, Francis Georgel
September 1, 1978
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Citation

Piotet, Haski and Georgel (1978a, September 01). An example of syndicate research (French). ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/an-example-of-syndicate-research-french-


Research papers

Monitoring advertising cost effectively

The UK is well served by data sources dealing with audience/readership and by others showing comparative sales performance. But most marketing companies look to advertising to perform in several intermediate areas, short of sales. They then measure...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Author: Peter A. Hoyes
September 1, 1978
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Citation

Hoyes, P. A. (1978a, September 01). Monitoring advertising cost effectively. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/monitoring-advertising-cost-effectively


Research papers

An example of syndicate research

This paper shows an example of the optimization and reduction of a research budget. In 1977 an important research took place, based on 700 telephone interviews, 300 complete descriptions of stores, 300 interviews with points of sale managers, and...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Francis Georgel, Jean-Pierre Piotet, Michel Haski
September 1, 1978
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Citation

Georgel, Piotet and Haski (1978a, September 01). An example of syndicate research. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/an-example-of-syndicate-research