Editorial research on a syndicated basis for Danish newspapers
Abstract:
As the Danish provincial papers are aware of the competition from the national dailies as well as from the magazines and the electronic media they have been willing to pay rather big amounts of money to be included in the syndicated media survey in a way comparable to the national media. When the editorial research is done in connection with the readership survey it can be done in a cheap way but the disadvantage is that we have to use the same questions and wordings for all the newspapers included .
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