Resources Library by ANA

Post-Covid Healthcare in Latin America

It is not difficult to set a list of the abrupt changes that we have seen in the medical practiceduring this pandemic. However, which of these changes have been merely circumstantial, andwhich are trends that will grow and consolidate over time? This...

Catalogue: Dynamic. Diverse. Digital

Authors: Diego Casaravilla, Florencia Rojo

Companies: Fine, Fine Argentina

June 20, 2022

Beyond SARS

SARS laid siege to the Greater China region (mainland China, Hong Kong and Taiwan) from late March to June 2003. When the spread of the disease accelerated at the end of March, both the public and governments alike appeared panic-stricken. A major...

Catalogue: Asia Pacific 2004

Author: Wander Meijer

Company: KANTAR TNS Malaysia

March 28, 2004

The public health impact of direct-to-consumer advertising in the United States

While the United States has pioneered the use of direct-to-consumer advertising (DTCA) of prescription drugs, this topic is being discussed and considered by policymakers in Europe and many other countries.These countries are looking at the United...

Catalogue: ESOMAR Global Healthcare 2002

Authors: Humphrey Taylor, Katherine Binns

Company: Harris Interactive (Europe)

February 17, 2002

A comparison of innovative qualitative research methods

At present only a handful of studies compare online and traditional qualitative techniques. Strategic Marketing Corporation (SMC) and Itracks International, Inc. (Itracks) conducted an original case study to compare face-to-face focus groups with...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?

Authors: David Bradford, Lisa Kindig

Company: Itracks

September 22, 2002

From rags to riches

This paper outlines how qualitative research, using projective techniques, has been used to overcome cultural barriers of discussing the taboo subject of female hygiene. The technique delivered a deep understanding into means of breaking ingrained...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?

Authors: Loula Zaklama, Mohamed Saada

Companies: RadaResearch & Public Relations Company, Procter & Gamble

September 22, 2002

Philips Transformation. Shaping the future of healthy living

Opening keynote from Amanda Richards, Global Marketing Leader of Health and Wellness, Philips International, Netherlands.

Catalogue: Congress 2017: Visionary

Author: Amanda Richards

November 7, 2017

Revue Française du Marketing (Octobre 2017)

Bienvenue dans ce troisième numéro de l' année 2016 de la Revue Française duMarketing. Chacun sait que notre discipline se nourrit de champs d' application fortnombreux, à l' image des sujets abordés dans ce numéro de notre...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

October 1, 2017

Keep Calm and Carry On

This paper celebrates the role of insights in an organisation?s fundamental transformation, from a non-profitorganisation funded by the government, to a thriving business with a distinct voice on a globally important issue:well-being. 

Catalogue: Future-Proofing and Foresight

Authors: Arlene Galvez, Colleen Ryan

Companies: Skills Consulting Group, The Research Agency

April 14, 2022

A step forward in understanding shoppers using segmentation techniques

This paper describes not only an example of how successfully a major retailer (Sainsbury's is the second largest grocery retailer in the United Kingdom) and a global supplier can work together but also highlights an innovative and unique research...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?

Authors: Roger Allford, Caroline Ward, Natalie Evans

Company: Procter & Gamble

September 22, 2002