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Research reports

Research report on attitudes towards Middleton building society

The Middleton Building Society, established since 1872, is entering a period of expansion and competition, both in terms of its birthplace of Middleton and the towns to which it has entered and plans to enter. The research was required to obtain a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1978
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Citation

, C. (1978a, January 01). Research report on attitudes towards Middleton building society. ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/research-report-on-attitudes-towards-middleton-building-society


Research reports

Attitudinal survey into the friction material market for Small & Parkes Ltd.

Small & Parkes manufacture friction materials for automotive and industrial applications. The research objectives were:A. To examine the factors governing brand specification by garages, haulagecontractors, etc.B. To evaluate the comparative...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
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Citation

, C. (1970a, September 01). Attitudinal survey into the friction material market for Small & Parkes Ltd.. ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/attitudinal-survey-into-the-friction-material-market-for-small-parkes-ltd-


Research reports

Qualitative research into Heinz new product developments

An evaluation of the soft drinks market produced byDorland has suggested that there may be an opportunityfor Heinz to enter the market. Qualitative research was therefore required into thecarbonated drinks market in order to: 1. Explore current...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1977
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Citation

, C. (1977a, August 01). Qualitative research into Heinz new product developments. ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-heinz-new-product-developments


Research reports

Report on qualitative research on night cream attitudes and advertising

To date advertising for our current Ulay Vitamin NightCream has been quarter-page black and white spaces inprint media. Two styles have a already been used and a further style has been developed. The research was requiredto evaluate the past and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 30, 1975
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Citation

, C. (1975a, November 30). Report on qualitative research on night cream attitudes and advertising . ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-night-cream-attitudes-and-advertising-


Research reports

Qualitative research into creative developments for Harvey's Bristol cream

Masius, Wynne-Williams and D'Arcy McManus have produced acommercial for Harvey's Bristol Cream for the Christmasseason, which is intended to minimize the importance ofthe price differential between Harvey's and competitivebrands. The research was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1975
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Citation

, C. (1975a, October 03). Qualitative research into creative developments for Harvey's Bristol cream . ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-creative-developments-for-harvey-s-bristol-cream-


Research reports

Qualitative research into the shaving market

In order to develop new and effective advertising for the GII, a qualitative image study was required in order to provide a better understanding of how consumers view the Gillette Company, Gillette shaving products, and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
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Citation

, C. (1976a, October 01). Qualitative research into the shaving market. ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-the-shaving-market


Research reports

New product development: Egg-based drinks

J. Bibby Agriculture Ltd. has been engaged for some months now in a product range development program arising from the concept of egg-based natural fruit juice drinks. Further research has been undertaken to identify potential product propositions or...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1973
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Citation

, C. (1973a, February 01). New product development: Egg-based drinks. ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/new-product-development-egg-based-drinks


Research reports

Qualitative research on Mac throat lozenges

The general objectives of this research were to examine consumer attitudes and usage habits of throat lozenges, in particular, Mac throat lozenges:1. The types of complaints for which throat lozenges are used;2. When throat lozenges are used, the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1970
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Citation

, C. (1970a, July 01). Qualitative research on Mac throat lozenges. ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-mac-throat-lozenges


Research reports

Qualitative research on Power Tools

The main objective of the research was to assess the compatibility of theWilkinson name with domestic power tools. What product,performance, service, price expectations are generatedby the idea of an electric drill from Wilkinson: whatthe properties...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 8, 1972
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Citation

, C. (1972a, June 08). Qualitative research on Power Tools. ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-power-tools