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Qualitative research into the shaving market

Date of publication: October 1, 1976

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

In order to develop new and effective advertising for the GII, a qualitative image study was required in order to provide a better understanding of how consumers view the Gillette Company, Gillette shaving products, and Gillette advertising, and how this relates to the main competitor Wilkinson.

CRAM/Peter Cooper Archive

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, C. (1977a, September 01). Qualitative research into the shampoo market. ANA - ESOMAR. Retrieved June 04, 2025, from


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Citation

, C. (1976a, October 01). Qualitative research into the shaving market. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-claret