Abstract:
This research was designed to assess how consumers evaluate Dulux against competition in terms of its premium and to provide guidance on how its premium can be best justified in 1978.
Date of publication: August 1, 1977
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
Abstract:
This research was designed to assess how consumers evaluate Dulux against competition in terms of its premium and to provide guidance on how its premium can be best justified in 1978.
This is a long description of some author details.
, C. (1977a, January 01). Qualitative research into Toyota advertising. ANA - ESOMAR. Retrieved April 18, 2024, from
https://ana.esomar.org/documents/qualitative-research-into-toyota-advertising
, C. (1977a, February 01). Qualitative research into Findus advertising . ANA - ESOMAR. Retrieved April 18, 2024, from
https://ana.esomar.org/documents/qualitative-research-into-findus-advertising-
, C. (1977a, October 01). Qualitative research into Night Nurse advertising developments. ANA - ESOMAR. Retrieved April 18, 2024, from
https://ana.esomar.org/documents/qualitative-research-into-night-nurse-advertising-developments
Type | Title | Authors |
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Fad and progress in motivation research | Authors: Herta Herzog | |
Methodological considerations regarding marketing research for consumer durable goods | Authors: Leif Holbaek-Hanssen | |
Service after sale and studies of market for business | Authors: Archibald Maddock Crossley | |
Some comments on the use of 3D and strip film | Authors: Henry Charles Briant | |
The "steps-and-parts" model for polling | Authors: Stuart Carter Dodd, Chahin Turabian | |
What are durable and capital goods? | Authors: N. H. Pearson | |
Advertising and marketing research (French) | Authors: Philippe De Vendeuvre | |
Consumers economic expectations and intentions as revealed by sample surveys | Authors: Henry Durant | |
Economic forecasts with special reference to field studies | Authors: Jan van Rees | |
Market research for petroleum products in the automotive field | Authors: D. Leerentveld |
, C. (1977a, August 01). Qualitative research into 1977 paint advertising. ANA - ESOMAR. Retrieved April 18, 2024, from
https://ana.esomar.org/documents/qualitative-research-into-night-nurse-advertising-developments