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Qualitative research into 1977 paint advertising

Date of publication: August 1, 1977

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

This research was designed to assess how consumers evaluate Dulux against competition in terms of its premium and to provide guidance on how its premium can be best justified in 1978. 

CRAM/Peter Cooper Archive

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Citation

, C. (1977a, January 01). Qualitative research into Toyota advertising. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-toyota-advertising


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Qualitative research into Findus advertising

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, C. (1977a, February 01). Qualitative research into Findus advertising . ANA - ESOMAR. Retrieved April 18, 2024, from


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Qualitative research into Night Nurse advertising developments

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, C. (1977a, October 01). Qualitative research into Night Nurse advertising developments. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-night-nurse-advertising-developments


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Citation

, C. (1977a, August 01). Qualitative research into 1977 paint advertising. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-night-nurse-advertising-developments