You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Brand Research.
ANA has found 527 results for you, in 310 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Disney foods

The research reported here arose from the intentionto launch a range of food products onto theUK market, with the range name of Disney Foods and aimed at the mothers of children aged 4 and upwardwho could be assumed to be affected by the appeal...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1973
×

Citation

, C. (1973a, June 01). Disney foods. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/disney-foods


Research reports

Qualitative research on Quake-up for C.D.P Ltd.

Quake-up was created as an instant hot cereal in directcompetition with Ready Brek. Research into consumer attitudes towards the brand, andspecific reactions to pack details and price was suggested inorder to try to isolate specific strengths...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1973
×

Citation

, C. (1973a, May 01). Qualitative research on Quake-up for C.D.P Ltd.. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-quake-up-for-c-d-p-ltd-


Research reports

Qualitative research on Persil in Scotland

A decline in Persil's market share in Scotland was observedin 1972 and is still continuing. In addition, there wassome evidence of a downward trend in soap powdersgenerally. Nevertheless, Persil remains the leader of allthree segments of the washing...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1973
×

Citation

, C. (1973a, May 01). Qualitative research on Persil in Scotland. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-persil-in-scotland


Research reports

Brand name evaluation for Brunning Advertising (Liverpool) Ltd.

B.I.C.C. Ltd. is considering a new brand name for arange of electrical wiring accessories. Seven brand nameswere generated for consideration. This research was concerned to identify on an absoluteand comparative basis, the brand name which was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 3, 1973
×

Citation

, C. (1973a, April 03). Brand name evaluation for Brunning Advertising (Liverpool) Ltd.. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/brand-name-evaluation-for-brunning-advertising-liverpool-ltd-


Research reports

Qualitative research on Top Deck advertising

Later this year the price of Top Deck will be increasingrelative to Coke. The objectives of the advertising are: 1. To help justify the premium price of Top Deck;2. To communicate the brand Top Deck very clearlyand to suggest that it is the tinned...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1973
×

Citation

, C. (1973a, April 01). Qualitative research on Top Deck advertising. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-top-deck-advertising


Research reports

Nescafé packaging research in Ireland for Nestle's Ltd.

The objectives of this research were asfollows:1. To examine consumer reactions to recent Nescafehistory in terms of the introduction of granules,withdrawal of powder and re-introduction of powder;2 . To investigate the meaning of powder, how it...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 22, 1973
×

Citation

, C. (1973a, January 22). Nescafé packaging research in Ireland for Nestle's Ltd.. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/nescaf-packaging-research-in-ireland-for-nestle-s-ltd-


Research reports

Project 068

The general objective of the research was to examine themarket for imported brands. It is anticipated that, asa result of the U.K. joining the E.E.C., there is an increased likelihood that additives will become legal inthe U.K., as they are on the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 9, 1973
×

Citation

, C. (1973a, January 09). Project 068. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/project-068


Research papers

1971 present state of marketing in French firms (French)

Effective integration of techniques, marketing consultant's responsibility, firms' expectations in coming years: this evaluation is the outcome of a survey carried out in 1971 by GMV among a hundred or so French firms of varying sizes and activities.

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: J. Giroire
September 1, 1972
×

Citation

Giroire, J. (1972a, September 01). 1971 present state of marketing in French firms (French). ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/bilan-1971-du-marketing-dans-les-entreprises-francaises


Research papers

1971 present state of marketing in French firms

Effective integration of techniques, marketing consultant's responsibility, firms' expectations in coming years: this evaluation is the outcome of a survey carried out in 1971 by GMV among a hundred or so French firms of varying sizes and activities.

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: J. Giroire
September 1, 1972
×

Citation

Giroire, J. (1972a, September 01). 1971 present state of marketing in French firms. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/1971-present-state-of-marketing-in-french-firms