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1971 present state of marketing in French firms (French)

Date of publication: September 1, 1972

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Author: J. Giroire

Abstract:

Effective integration of techniques, marketing consultant's responsibility, firms' expectations in coming years: this evaluation is the outcome of a survey carried out in 1971 by GMV among a hundred or so French firms of varying sizes and activities.

J. Giroire

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Research Papers

1971 present state of marketing in French firms

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Author: J. Giroire

 

September 1, 1972

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Citation

Giroire, J. (1972a, September 01). 1971 present state of marketing in French firms. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/1971-present-state-of-marketing-in-french-firms


Research Papers

The use of marketing research in large French companies

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Authors: Patrick Le Maire, Yves Evrard

 

September 1, 1974

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Citation

Le Maire and Evrard (1974a, September 01). The use of marketing research in large French companies. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/the-use-of-marketing-research-in-large-french-companies


Research Papers

Causal modelling in marketing (French)

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Author: Yves Evrard

 

June 15, 1984

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Citation

Evrard, Y. (1984a, June 15). Causal modelling in marketing (French). ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/causal-modelling-in-marketing-french-


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Citation

Giroire, J. (1972a, September 01). 1971 present state of marketing in French firms (French). ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/causal-modelling-in-marketing-french-