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Research reports

Who owns the data?

The rapid explosion of technology has led to a new age where the checks and balances of ethical data collection and self-regulation that grew organically over the past 70 years are now often 'overlooked' in favor of speed and cost-efficiency -all...

Catalogue: ESOMAR Publications
Authors: ESOMAR B.V., Kadence International
March 3, 2018

Research reports

Briefing questions

In 2012, ESOMAR published 24 Questions to Help Buyers of Social Media Research. These questions were intended to help users of social media research consider issues that might influence whether a social media listening tool was fit for the purpose of...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
March 1, 2018

Webinars

The future of work (Session 2)

Advances in technologies including robotics, artificial intelligence (AI), sensors and 3-D printing have the potential to both create and eliminate job opportunities for workers in every industry. For example, new technologies are creating entirely...

Catalogue: Webinars 2018
Authors: Gina Pingitore, Nicole Mitchell
Company: Research Now SSI
February 27, 2018

Webinars

The future of work (Session 1)

Advances in technologies including robotics, artificial intelligence (AI), sensors and 3-D printing have the potential to both create and eliminate job opportunities for workers in every industry. For example, new technologies are creating entirely...

Catalogue: Webinars 2018
Authors: Gina Pingitore, Nicole Mitchell
Company: Research Now SSI
February 27, 2018

Research reports

Use of secondary data in market, opinion, and social research and data analytics

This paper reviews the key ethical, legal, technical and data quality challenges researchers face when working with these new data sources. Its goal is to start a conversation among researchers aimed at clarifying their responsibilities to those...

Catalogue: ESOMAR Codes And Guidelines
Authors: Reg Baker, Norbert Wirth
February 25, 2018

Webinars

Strategies to increase feedback quality in open-ended survey questions

Open-ended questions are a source of exceptional insight and vital context, allowing respondents to provide much richer feedback. Researchers can better understand respondents true feelings and attitudes about the survey subject – and create...

Catalogue: Webinars 2018
Author: Miguel Ramos
Company: Forsta
February 8, 2018

Magazines

Research World (February 2018)

The world is in turmoil. Hyperbole or reality? As we look back on 2017, it is difficult to characterise the state of things as anything but turmoil–and experts interviewed in this issue would agree. But, if this is the case, what then is the...

Catalogue: Research World 2018
Author: ESOMAR B.V.
February 1, 2018

Research reports

ESOMAR/GRBN guideline on research and data analytics with children, young people, and other vulnerable individuals

This document provides guidance to researchers on the special care required when undertaking research with children, young people, and other vulnerable individuals. Its principal focus is the ethical and legal issues involved, rather than the...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., GRBN B.V.
January 1, 2018

Webinars

The art and science of storytelling in market research

Whether you are preparing a PowerPoint, putting together a report, or creating a dashboard, the best way to ensure your clients understand your research findings is to tell a compelling story with the data. In Market Research, this is often easier...

Catalogue: Webinars 2017
Author: Holly Carter
Company: Forsta
December 29, 2017