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Research papers

The role of market research in the Esso-Cleveland integration

This paper describes the contribution of market research to the work of a multi-brand study group set up by Esso Petroleum in the U.K. to find an answer to the questions: How many brands does Esso need in the U.K.? At which market segments should...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: David Lowe-Watson
Company: ESSO
September 1, 1974
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Citation

Lowe-Watson, D. (1974a, September 01). The role of market research in the Esso-Cleveland integration. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-role-of-market-research-in-the-esso-cleveland-integration


Research papers

A new method of copy-test evaluation

The aim of the analytical evaluations presented here is to make better use of the information contained in the copy-test data than it has been happening thusfar. Better use must be made of such information in order to obtain more exact indications...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Authors: Dieter Müller-Veeh, Gunda Opfer
June 15, 1974
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Citation

Müller-Veeh and Opfer (1974a, June 15). A new method of copy-test evaluation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-new-method-of-copy-test-evaluation


Research papers

Consumer purchasing patterns in successive time-periods

In this paper I want to consider a new way of analysing consumer purchasing data. In brief the method consists of classifying consumers not by the usual demographic characteristics, but in terms of their purchasing behaviour in some previous period....

Catalogue: ESOMAR Congress 1966
Author: Gerald J. Goodhardt
September 1, 1966
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Citation

Goodhardt, G. J. (1966a, September 01). Consumer purchasing patterns in successive time-periods. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/consumer-purchasing-patterns-in-successive-time-periods


Research papers

A new look at old data

The conventional methods of analysing market research data are useful, but have their limitations. They consist, usually, of the construction and examination of one-way tables by characteristics like social class, age of housewife etc., together with...

Catalogue: ESOMAR Congress 1966
Author: Stephan Buck
September 1, 1966
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Citation

Buck, S. (1966a, September 01). A new look at old data. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-new-look-at-old-data


Research papers

The use of models and simulation techniques in the interpretation of market research data

In this paper I propose to make some suggestions for the use of models and simulation techniques, similar to those employed by operational research workers in industry, as a means of reproducing patterns of past behaviour and of predicting patterns...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: David Lowe-Watson
June 15, 1961
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Citation

Lowe-Watson, D. (1961a, June 15). The use of models and simulation techniques in the interpretation of market research data. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-use-of-models-and-simulation-techniques-in-the-interpretation-of-market-research-data