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Research papers

Quality of television publicity impacts

This paper is devided in five chapters. The first one us dedicated to the enourmous contribution of Rating TV adversiting audience, mainly through its quantifing relation. Nevertheless, we should point out that this methodology provides straithgt...

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions
Author: Ricardo Romero de Tejada
June 15, 1995
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Citation

de Tejada, R. R. (1995a, June 15). Quality of television publicity impacts. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/quality-of-television-publicity-impacts


Research papers

Digital dreams, digital nightmares

Digital dreams: we live in a bright, clean world where every need is served by technology. Everything is automated and personalised to individual needs. Intelligent networks have learned to anticipate needs, and our social lives are unbounded by...

Catalogue: ESOMAR Conference on Digital Futures 2005
Author: Ben Lovejoy
Company: KANTAR TNS Malaysia
March 1, 2005
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Citation

Lovejoy, B. (2005a, March 01). Digital dreams, digital nightmares. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/digital-dreams-digital-nightmares


Research papers

The impact of new technologies on the pharmaceutical marketing researcher

The role of IMS in the pharmaceutical industry is as a data provider. As such I will discuss new technologies as they may impact the provision of data to the industry and to alert you to technologies that are likely to become important in the...

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry
Author: Dennis A. Calvanese
June 15, 1983
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Citation

Calvanese, D. A. (1983a, June 15). The impact of new technologies on the pharmaceutical marketing researcher. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/the-impact-of-new-technologies-on-the-pharmaceutical-marketing-researcher


Research papers

The Irish constitutional referendum 1986

This paper outlines the role and impact of opinion polls during the two years preceding the recent Irish Constitutional Referendum on divorce, and also in the final stages of the actual campaign. In doing so, it emphasises the relevance of...

Catalogue: Seminar 1986: Opinion Polls
Author: Jack Jones
June 15, 1986
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Citation

Jones, J. (1986a, June 15). The Irish constitutional referendum 1986. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/the-irish-constitutional-referendum-1986


Research papers

How has the Internet changed research?

Marshall McLuhan said the 'medium is the message', but in the early days of online research the common call was that the Internet was just another data collection medium and that it was not going to change research, it was simply improving things...

Catalogue: Congress 2006: Foresight
Author: Ray Poynter
September 17, 2006
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Citation

Poynter, R. (2006a, September 17). How has the Internet changed research?. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/how-has-the-internet-changed-research-


Research papers

100 days in our energy

On April 16th 2012, almost 20 years after it was privatised, the government recovered YPF, the national fuel and hydrocarbon company. The change of hands had strong political, social and market impact, as well as within the company. The initial...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Andrés Krymer, Esteban Foulkes
June 15, 2015
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Citation

Krymer and Foulkes (2015a, June 15). 100 days in our energy. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/100-days-in-our-energy-


Videos

Big Data big impact!

How data collection and updated technology can lead to great social impact.

Catalogue: Big Data World 2017: Smart Data Integration
Author: Maurício Moura
January 15, 2017
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Citation

Moura, M. (2017a, January 15). Big Data big impact!. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/big-data-big-impact--8955


Videos

Breaking news!

The news media has adapted extremely well to evolving technology to become even more engaging and relevant in peoples' lives. What can we learn from this to increase our impact and relevance as qualitative researchers?

Catalogue: Global Qualitative 2017: Back to the future
Author: Shobha Prasad
Company: Drshti Strategic Research Service pvt. Ltd.
January 11, 2017
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Citation

Prasad, S. (2017a, January 11). Breaking news!. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/breaking-news--8937


Webinars

The future of work (Session 2)

Advances in technologies including robotics, artificial intelligence (AI), sensors and 3-D printing have the potential to both create and eliminate job opportunities for workers in every industry. For example, new technologies are creating entirely...

Catalogue: Webinars 2018
Authors: Gina Pingitore, Nicole Mitchell
Company: Research Now SSI
February 27, 2018
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Citation

Pingitore and Mitchell (2018a, February 27). The future of work (Session 2). ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/the-future-of-work-session-2-