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Social media matinee

Date of publication: November 27, 2017

Catalogue: Congress 2017: Visionary

Author: Zoe Dowling

Abstract:

Sponsored presentation offered by FocusVision. Video is a key channel for brands in creating engaging content, but who is sharing what, and why? FocusVision share the results of a new study that explores the impact of video content for brands, and how they can tailor their video for certain demographic targets. The presentation will also explore how researchers can use video to enhance their studies and engage stakeholders using video to communicate insights.

Zoe Dowling

Author

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Research Papers

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Authors: Gavin Klose, Karen Nelson-Field

 

October 21, 2010

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Citation

Klose and Nelson-Field (2010a, October 21). The social media leap. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-social-media-leap


Videos

The social media world tour!

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research

Author: Pavel Marceux

Company: Euromonitor International

June 15, 2014

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Citation

Marceux, P. (2014a, June 15). The social media world tour!. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-social-media-world-tour-


Videos

Social media disruption

Catalogue: MENAP Forum 2015: Leading Transformation

Author: Fadl Al Tarzi

 

June 15, 2015

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Citation

Al Tarzi, F. (2015a, June 15). Social media disruption. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/social-media-disruption


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Dowling, Z. (2017a, November 27). Social media matinee. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/social-media-disruption