Social media matinee

Date of publication: November 27, 2017

Author: Zoe Dowling

Abstract:

Sponsored presentation offered by FocusVision. Video is a key channel for brands in creating engaging content, but who is sharing what, and why? FocusVision share the results of a new study that explores the impact of video content for brands, and how they can tailor their video for certain demographic targets. The presentation will also explore how researchers can use video to enhance their studies and engage stakeholders using video to communicate insights.

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