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Expert Systems provide a means whereby the knowledge, experience and practices of an organisation can be brought together in easily accessible ways. Hence it becomes possible for the less knowledgeable, experienced or practiced people in an...
The Market Research Society has regarded education as one of its major responsibilities ever since it was founded, and each year a major program of activities is organised which range from basic introductory courses in market research generally...
I think this has been a most interesting Seminar because it has brought together people who are approaching this area of Operational Research in Marketing from a number of different directions, or with a number of different objectives.