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General Comment (Group no.1)

Date of publication: November 1, 1968

Catalogue: Seminar 1968: Operational Research In Marketing

Author: John Davis

Abstract:

I think this has been a most interesting Seminar because it has brought together people who are approaching this area of Operational Research in Marketing from a number of different directions, or with a number of different objectives.

John Davis

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Research Papers

General Comment (Group no. 3)

Catalogue: Seminar 1968: Operational Research In Marketing

Author: Friedrich Wendt

 

November 1, 1968

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Citation

Wendt, F. (1968a, November 01). General Comment (Group no. 3). ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/general-comment


Research Papers

General comment on the seminar

Catalogue: Seminar 1970: Attitude And Motivation Research

Author: L. Collins

 

February 1, 1970

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Citation

Collins, L. (1970a, February 01). General comment on the seminar. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/general-comment-on-the-seminar


Research Papers

Comment on session II

Catalogue: Seminar 1968: Operational Research In Marketing

Author: John Davis

 

November 1, 1968

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Citation

Davis, J. (1968a, November 01). Comment on session II. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/comment-on-session-ii


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Davis, J. (1968a, November 01). General Comment (Group no.1). ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/comment-on-session-ii