Abstract:
In Group 1 the discussion of brand switching was centred first on whether or not Markov chains were a useful concept in this area.
Research Papers
An empirical approach to brand-switching
Catalogue: Seminar 1968: Operational Research In Marketing
Authors: Gerald J. Goodhardt, Andrew S. C. Ehrenberg
 
November 1, 1968
Research Papers
An empirical approach to brand-switching (Discussion)
Catalogue: Seminar 1968: Operational Research In Marketing
Author: Andrew S. C. Ehrenberg
 
November 1, 1968
Research Papers
Some applications of operational research to the problem of advertising
Catalogue: ESOMAR Yearbook 1963-1964
Author: David Lowe-Watson
 
June 15, 1964
