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Comment on session II

Date of publication: November 1, 1968

Catalogue: Seminar 1968: Operational Research In Marketing

Author: John Davis

Abstract:

In Group 1 the discussion of brand switching was centred first on whether or not Markov chains were a useful concept in this area.

John Davis

Author

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Research Papers

An empirical approach to brand-switching

Catalogue: Seminar 1968: Operational Research In Marketing

Authors: Gerald J. Goodhardt, Andrew S. C. Ehrenberg

 

November 1, 1968

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Citation

Goodhardt and Ehrenberg (1968a, November 01). An empirical approach to brand-switching. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/an-empirical-approach-to-brand-switching-585


Research Papers

An empirical approach to brand-switching (Discussion)

Catalogue: Seminar 1968: Operational Research In Marketing

Author: Andrew S. C. Ehrenberg

 

November 1, 1968

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Citation

Ehrenberg, A. S. (1968a, November 01). An empirical approach to brand-switching (Discussion). ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/an-empirical-approach-to-brand-switching-discussion


Research Papers

Some applications of operational research to the problem of advertising

Catalogue: ESOMAR Yearbook 1963-1964

Author: David Lowe-Watson

 

June 15, 1964

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Citation

Lowe-Watson, D. (1964a, June 15). Some applications of operational research to the problem of advertising. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/some-applications-of-operational-research-to-the-problem-of-advertising


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Citation

Davis, J. (1968a, November 01). Comment on session II. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/some-applications-of-operational-research-to-the-problem-of-advertising