Back

Comment on session II

Date of publication: November 1, 1968

Catalogue: Seminar 1968: Operational Research In Marketing

Author: John Davis

Abstract:

In Group 1 the discussion of brand switching was centred first on whether or not Markov chains were a useful concept in this area.

John Davis

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Comment on session I

Catalogue: Seminar 1968: Operational Research In Marketing

Author: John Davis

 

November 1, 1968

×

Citation

Davis, J. (1968a, November 01). Comment on session I. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/comment-on-session-i


Research Papers

Comments on papers: Session I

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers

Author: K. W. Aspinall

Company: GSK

May 1, 1968

×

Citation

Aspinall, K. W. (1968a, May 01). Comments on papers: Session I. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/comments-on-papers-


Research Papers

Comment on H. Hamre's paper

Catalogue: Seminar 1968: Operational Research In Marketing

Author: Jean Quatresooz

 

November 1, 1968

×

Citation

Quatresooz, J. (1968a, November 01). Comment on H. Hamre's paper. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/comment-on-h-hamre-s-paper


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Davis, J. (1968a, November 01). Comment on session II. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/comment-on-h-hamre-s-paper